FoxSell Bundle Builder vs Rethink Bundles

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for FoxSell Bundle Builder, Nov 6, 2026 for Rethink Bundles.

The short answer

  • Only Rethink Bundles lists a free plan. Paid plans start at $49/month for FoxSell Bundle Builder and $49/month for Rethink Bundles.
  • Rethink Bundles lists 17 features FoxSell Bundle Builder’s listing doesn’t mention, including A/B testing, Bulk pricing, Conversion rates.

Head to head

Detected stores

FoxSell Bundle Builder: 2
Rethink Bundles: —

App Store reviews

FoxSell Bundle Builder: 102
Rethink Bundles: —

New reviews, 28 days

FoxSell Bundle Builder: 4
Rethink Bundles: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Product bundles
  • Upsell and cross-sell
  • Upsell and cross-sell
  • Product bundles
Languages
  • English
  • English
Launched
Nov 6, 2023
Nov 6, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
3 last full month
—
Detected stores
2active installs
  • Crumbs & Doilies
  • Roco Clothing
0active installs
Most common store size
101-200 products50%
—
Top countries
  • United Kingdom50%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510NovJanMarMayJulSepOctFoxSell Bundle Builder: 7 reviews in November 2025FoxSell Bundle Builder: 4 reviews in December 2025FoxSell Bundle Builder: 1 reviews in January 2026FoxSell Bundle Builder: 4 reviews in February 2026FoxSell Bundle Builder: 5 reviews in March 2026FoxSell Bundle Builder: 4 reviews in April 2026FoxSell Bundle Builder: 3 reviews in May 2026FoxSell Bundle Builder: 3 reviews in June 2026FoxSell Bundle Builder: 4 reviews in July 2026FoxSell Bundle Builder: 6 reviews in August 2026FoxSell Bundle Builder: 6 reviews in September 2026FoxSell Bundle Builder: 3 reviews in October 2026
FoxSell Bundle BuilderRethink BundlesCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $49 to $249/month
From $0 to $149/month
Plans
StarterFree to install
Upto $1,000 of Monthly Bundle Sales
  • · Fixed Bundles
  • · Infinite Variant Support
  • · Inventory Management
  • · Mix and Match
  • · Quantity Breaks
  • · Seamless Checkout Experience
Pro$49/month
14-day free trialUpto $5,000 of Monthly Bundle Sales
  • · Fixed Bundles
  • · Infinite Variant Support
  • · Inventory Management
  • · Mix and Match
  • · Priority Support
  • · Quantity Breaks
Scale$149/month
14-day free trialUpto $15,000 of Monthly Bundle Sales
  • · All Pro Plan features
  • · Onboarding and technical team support
  • · Priority support
  • · Unlimited Bundles
Growth$249/month
14-day free trialUpto $25,000 of Monthly Bundle Sales
  • · All Pro Plan features
  • · Onboarding and technical team support
  • · Priority support
  • · Unlimited Bundles
Starter FreeFree
  • · All bundle types, incl. build-a-box
  • · Bundle-attributed revenue reporting
  • · Pricing rules and tiers
  • · Up to $1,000 bundle revenue a month
Starter$49/month
14-day free trialPrice rises with monthly bundle revenue, up to $999 a month at $250k.
  • · Everything in Starter Free
  • · Price scales with monthly bundle revenue
  • · Up to $250,000 bundle revenue a month
Managed$149/month
14-day free trialPrice rises with monthly bundle revenue, up to $1,299 a month at $250k.
  • · Dedicated customer success manager
  • · Everything in Starter
  • · Fully managed Smart Testing
  • · White-glove onboarding and migration
Coverage
28 of 45 features62%
37 of 45 features82%
Unique strengths
  • BOGO
  • Cart discounts
  • Custom pricing
  • Dynamic pricing
  • +4 more
  • A/B testing
  • Bulk pricing
  • Conversion rates
  • Cross-sell bundles
  • +13 more
Product bundles
71%17/24
75%18/24
Bundle types
67%8/12
83%10/12
Pricing you can set
75%9/12
67%8/12
Upsell and cross-sell
52%11/21
90%19/21
Analytics
20%1/5
80%4/5
Customization
50%4/8
88%7/8
Offers and recommendations
75%6/8
100%8/8
82017onlybothonly
FoxSell Bundle BuilderRethink Bundles45 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Online Store 2.0
  • Rebuy
  • All Side Cart Apps
  • UpCart—Cart Drawer Cart Upsell
—
How it sells itself

Boost AOV with powerful product bundles: Fixed Bundles, Multipacks, Volume Bundles, and create mix and match bundles with add-ons or free gifts, or let customers design their own with our BYOB supporting infinite variants. Build your own bundle (BYOB) with infinite variants. You also have a wide bundle template options. Seamlessly manage your product bundles inventory.

Sell more per order with fixed bundles, mix and match boxes in fifteen designs, volume tiers and buy-together picks, rewarded with gift products, scratch cards and quizzes, all styled without code in a live Customizer.

Key points
  • Mix and match or Build your own bundle for complex bundling (infinite variants)
  • Easy Order Fulfillment along with Automated Inventory Management
  • Volume Bundle with Quantity Breaks to upsell shoppers
  • Cross sell two products together for a discount with Cross Sell Bundles
  • Fixed, mix and match, volume and frequently bought together bundles
  • Fifteen box designs, styled without code and previewed live
  • Gift products, scratch cards and quizzes as rewards
  • A/B tests and personalization that promote the winning version
Screenshots
User Experienced optimised for mobile devices
Bundle AppCross Sell, Volume Discount, Fixed Bundle and Mix & Match BundleCreate a bundle as a product with Fixed Bundles
Personalized bundle versions for each audience
Bundle revenue and where shoppers left their boxGallery of fifteen mix and match box designsA shopper filling a mix and match box with a reward

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFoxSell Bundle BuilderRethink Bundles
Detected stores2as of Nov 7, 2026Not published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Food, Beverages & TobaccoNot published
Top store countriesUnited KingdomNot published

Reviews

MeasureFoxSell Bundle BuilderRethink Bundles
App Store rating5.0 ★Not published
App Store reviews102Not published
New reviews, 28 days4Not enough data
Reviewers a year or more in19%Not enough data

Pricing

MeasureFoxSell Bundle BuilderRethink Bundles
Free planNot listedYes
Lowest paid monthly plan$49/month$49/month
Longest free trial14 days14 days
Plans listed43

Listing

MeasureFoxSell Bundle BuilderRethink Bundles
Shopify category rank#29in Product bundlesNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyYesNo
LaunchedNov 6, 2023Nov 6, 2026
Languages1English1English
DeveloperFoxSellRethink Software, LLC

FAQ

FoxSell Bundle Builder and Rethink Bundles: common questions

Is FoxSell Bundle Builder or Rethink Bundles cheaper?
Only Rethink Bundles lists a free plan. Paid plans start at $49/month for FoxSell Bundle Builder and $49/month for Rethink Bundles. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
FoxSell Bundle Builder lists 8 the others don’t mention, such as BOGO, Cart discounts, Custom pricing, Dynamic pricing. Rethink Bundles lists 17 the others don’t mention, such as A/B testing, Bulk pricing, Conversion rates, Cross-sell bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for FoxSell Bundle Builder, Nov 6, 2026 for Rethink Bundles; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for FoxSell Bundle Builder, Nov 6, 2026 for Rethink Bundles. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.