Formtoro: Email & Data Popups vs POWR Email Popup & Discounts

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • POWR Email Popup & Discounts is detected on 20× as many Shopify stores as Formtoro: 282 vs 14 as of Nov 8, 2026.
  • On the Shopify App Store: Formtoro 5.0 from 1 reviews and POWR Email Popup & Discounts 4.7 from 9 reviews.
  • Only Formtoro lists a free plan.
  • Formtoro lists 26 features POWR Email Popup & Discounts’s listing doesn’t mention, including A/B testing, AI generation, Analytics.

Head to head

Detected stores

Formtoro: 14
POWR Email Popup & Discounts: 282

App Store reviews

Formtoro: 1
POWR Email Popup & Discounts: 9

Stores added, 28 days

Formtoro: —
POWR Email Popup & Discounts: 5
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Build your email marketing list with a popup for Email Capture

Categories
  • Forms
  • Pop-ups
  • Forms
  • Pop-ups
Languages
  • English
  • English
Launched
Jun 25, 2026
Oct 27, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
14active installs
  • Beast & Buckle
  • Cozmo
  • Queen of the Thrones®
  • Dog Friendly Co.
  • Chêne Gear®
+9 more
282active installs
  • Alex Sanchez Designer
  • Spanian
  • Urban Chic
  • VALINO
  • Bethany Linz
+277 more
Most common store size
11-50 products43%
11-50 products29%
Top countries
  • Slovenia36%
  • United States29%
  • Australia14%
  • United States44%
  • United Kingdom9%
  • Australia9%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012FebFebMayAugNovFebOctFormtoro: Email & Data Popups: 1 reviews in October 2026POWR Email Popup & Discounts: 1 reviews in February 2021POWR Email Popup & Discounts: 1 reviews in January 2023POWR Email Popup & Discounts: 1 reviews in February 2023POWR Email Popup & Discounts: 2 reviews in April 2023POWR Email Popup & Discounts: 1 reviews in May 2023POWR Email Popup & Discounts: 1 reviews in June 2023POWR Email Popup & Discounts: 1 reviews in August 2023POWR Email Popup & Discounts: 1 reviews in September 2023POWR Email Popup & Discounts: 1 reviews in November 2023POWR Email Popup & Discounts: 2 reviews in January 2024POWR Email Popup & Discounts: 1 reviews in February 2024POWR Email Popup & Discounts: 1 reviews in April 2024
FormtoroPOWR Email Popup & DiscountsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $499/month
—
Plans
FreeFree
  • · 500 submissions / month
  • · 90-day data retention
  • · AI: Sidekick integration
  • · Email and Slack support
  • · Static Discounts only
  • · Up to 3 forms
Starter$79/month
14-day free trial
  • · 180-day data retention
  • · 3 Magic Discounts
  • · 5,000 submissions / month
  • · AI: Sidekick/MCP Server
  • · API Keys for your own apps
  • · Email and Slack Support
Pro$149/month
14-day free trial
  • · 1-year data retention
  • · 25,000 submissions / month
  • · 5 Magic Discounts
  • · AI: Sidekick/MCP Server
  • · API Keys for your own apps
  • · Email and Slack Support
Growth$249/month
14-day free trial
  • · 10 Magic Discounts
  • · 100,000 submissions / month
  • · 2-year data retention
  • · AI: Sidekick/MCP Server
  • · API Keys for your own apps
  • · Priority Support
Scale$499/month
14-day free trial
  • · 15 Magic Discounts
  • · 2-year data retention
  • · 250,000 submissions / month
  • · AI: Sidekick/MCP Server
  • · API Keys for your own apps
  • · Priority Support
Free
Coverage
41 of 47 features87%
20 of 47 features43%
Unique strengths
  • A/B testing
  • AI generation
  • Analytics
  • APIs and webhooks
  • +22 more
  • Announcements
  • Automations
  • Consent pop-ups
  • Custom code
  • +2 more
Forms
87%13/15
20%3/15
Customization
86%6/7
29%2/7
Data management
100%4/4
0%0/4
Form types
75%3/4
25%1/4
Pop-ups
88%28/32
53%17/32
Managing pop-ups
89%16/18
39%7/18
Pop-up types
86%12/14
71%10/14
27146onlybothonly
FormtoroPOWR Email Popup & Discounts47 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Mailchimp
  • Zapier
  • Google Sheets
  • Google Tag Manager
  • Omnisend
  • Notion
How it sells itself

Stop guessing why your customers buy. Formtoro replaces generic popups with Frictionless Forms™ designed to collect more customer data points. Enrich your Klaviyo profiles, understand the "why" behind the purchase, and auto-apply discounts for a frictionless customer experience.

POWR Email Popup & Discounts helps you capture emails and grow your list without coding. Use an email popup to collect newsletter signups, or a discount popup that rewards new subscribers with a code. Trigger popups on exit intent, after a delay, or on scroll, and match your brand with ready-made templates, fonts, and colors.

Key points
  • Frictionless Popups: Capture more data with forms that don’t hurt conversion
  • Zero-Party Data: Go beyond just an email to know the why behind the purchase
  • Auto-Apply Discounts: Improve ROI by applying coupon codes automatically
  • Revenue Analytics: Track which answers and traffic sources produce results
  • Flexible Display Controls. Choose display frequency & select triggers.
  • Set up autoresponders and instant email alerts for new submissions.
  • Choose from many different pre-built templates and match it to your brand
Screenshots
Magic Discounts that just work, no code needed
Pixel Perfect form done for you with our AI assistant LuigiTalk to your data via Claude, ChatGPT, or SidekickConversion that's feature driven, what a popup should be
Gather information about engaged users from your website.
Sync My Contacts from your dashboard with Shopify Customers.Email signups to level up lead-generationTrigger an email signup upon entry or exit

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFormtoroPOWR Email Popup & Discounts
Detected stores14as of Nov 8, 2026282(ahead)as of Nov 8, 2026
Net store change, 28 days0estimated+3estimated
Stores added, 28 daysNot enough data5new and returning
Big-brand shareNot enough data5%of stores of known size
Top store categoriesAnimals & Pet Supplies, Sporting Goods, Health & BeautyApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesSlovenia, United States, AustraliaUnited States, United Kingdom, Australia

Reviews

MeasureFormtoroPOWR Email Popup & Discounts
App Store rating5.0 ★(ahead)4.7 ★
App Store reviews19(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFormtoroPOWR Email Popup & Discounts
Free planYesNot listed
Lowest paid monthly plan$79/monthNo monthly plan listed
Longest free trial14 daysNot listed
Plans listed5Not published

Listing

MeasureFormtoroPOWR Email Popup & Discounts
Shopify category rank#135(ahead)in Pop-ups#217in Pop-ups
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 25, 2026Oct 27, 2017
Languages1English1English
DeveloperFormtoroPOWR.io

FAQ

Formtoro and POWR Email Popup & Discounts: common questions

Which is more popular, Formtoro or POWR Email Popup & Discounts?
POWR Email Popup & Discounts is detected on 20× as many Shopify stores as Formtoro: 282 vs 14 as of Nov 8, 2026.
Is Formtoro or POWR Email Popup & Discounts cheaper?
Only Formtoro lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Formtoro or POWR Email Popup & Discounts?
On the Shopify App Store: Formtoro 5.0 from 1 reviews and POWR Email Popup & Discounts 4.7 from 9 reviews.
What features does each app list that the other doesn’t?
Formtoro lists 26 the others don’t mention, such as A/B testing, AI generation, Analytics, APIs and webhooks. POWR Email Popup & Discounts lists 6 the others don’t mention, such as Announcements, Automations, Consent pop-ups, Custom code. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.