Formful – Contact Form Builder vs theSquare AI Forms + Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Formful, Oct 13, 2026 for theSquare AI Forms + Analytics.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Formful and $10/month for theSquare AI Forms + Analytics.
- Formful lists 10 features theSquare AI Forms + Analytics’s listing doesn’t mention, including Applications, CAPTCHA, Custom JavaScript.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free, forever
- · 20 submissions/month
- · All basic functionality included
- · Autoresponder
- · File upload
- · ReCAPTCHA
- · Shopify Automations
Starter
- · 2 GB total storage & 20 MB file size
- · 200 submissions/month
- · All functions & unlimited forms
- · Export submissions (Excel/CSV)
Pro
- · 10 GB storage & 100 MB file upload size
- · Everything in Starter
- · Extensive Analytics
- · Google Drive
- · Google Sheets
- · Unlimited submissions
Free
- · 10 form submissions/month
- · AI Responses Analytics
- · AI form builder
- · Conditional fields logic
- · Export responses to Excel
- · File upload unlimited size
Starter
- · 100 form submissions/month
- · Everything in Free
Premium
- · Everything in Starter
- · Unlimited form submissions/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate any form with the drag & drop builder or let the AI assistant build, edit and translate it in chat. Build multi-step forms with conditional logic: warranty claims, product registration, customer and B2B registration. Sync submissions to customer profiles with email, SMS and WhatsApp marketing consent, create B2B companies and fill metafields. Protect forms with captcha.
theSquare AI helps merchants create smart storefront forms with conditional fields, collect customer submissions, and understand responses faster with AI. Instead of manually reviewing every entry, merchants can chat with their form responses, generate custom reports, build dashboards, and export submissions to Excel.
- Multilanguage - translate your form and emails to all languages of your shop.
- Drag & drop builder - build any form, without code.
- Automate - connect your form with Shopify customers and third party apps.
- Upload field - add an upload field to your form for images or files.
- Create custom storefront forms in seconds just by telling the AI assistant
- Chat with form responses to find answers and trends and more statistics
- Generate AI custom graphs and dashboards from submissions simply by asking AI
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Formful |  theSquare AI Forms + Analytics |
|---|---|---|
| Detected stores | 138 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Formful | theSquare AI Forms + Analytics |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 105 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Formful | theSquare AI Forms + Analytics |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $10/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | Formful | theSquare AI Forms + Analytics |
|---|---|---|
| Shopify category rank | #8 | Not enough data |
| Shopify App Charts | #18 in Forms | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 27, 2023 | May 14, 2026 |
| Languages | 1 | 1 |
| Developer | HerculesApps | thePlane |
FAQ
Formful and theSquare AI Forms + Analytics: common questions
- Is Formful or theSquare AI Forms + Analytics cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Formful and $10/month for theSquare AI Forms + Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Formful lists 10 the others don’t mention, such as Applications, CAPTCHA, Custom JavaScript, Drag-and-drop editor. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Formful, Oct 13, 2026 for theSquare AI Forms + Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Formful, Oct 13, 2026 for theSquare AI Forms + Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.