Folio: Wishlist vs Wishl Favorites Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Folio, Nov 4, 2026 for Wishl Favorites Wishlist.
The short answer
- Paid plans start at $6.99/month for Folio and $9.99/month for Wishl Favorites Wishlist.
Head to head
Customizable, Shareable and Unlimited Wishlist
Let your customers keep a wishlist and keep them coming back!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1000 Items in Wishlist
- · Customize color/text of wishlist button
- · Guest Wishlist
- · Public Wishlist Count
- · Share Wishlist
Premium
- · All Basic Plan Features
- · Unlimited Items in Wishlist
- · Unlimited Wishlist
- · Wishlist Icon on Collection Page
Basic
- · Up to 2,000 new wishlists per month + email reminders.
Premium
- · Up to 4,000 new wishlists per month + 2,000 email reminders.
Premium Plus
- · Up to 22,000 new wishlists per month + 6,000 email reminders.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFolio Wishlist empowers customers to bookmark their chosen merchandise, our app will provide a dashboard that can keep you posted with the analytics of your growth in real-time. A wishlist can play a vital role when it comes to email marketing to increase the span of your audience. Through Folio Wishlist, you won’t miss any lead or any prospect.
Wishl App enhances the shopping experience and builds customer loyalty. Shoppers can start a wishlist with one click, and sign up to save it permanently. Sharing is easy, and notes allow for annotations. Mobile-responsive design and price drop tracking provide added convenience. Wishlist email reminders keep customers engaged and can help close more sales.
- Add unlimited items in your wishlist
- Customizable buttons to match the look & feel
- Ability to share wishlist
- Dashboard analytics of customers wishlist
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Folio |  Wishl Favorites Wishlist |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Folio | Wishl Favorites Wishlist |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 29 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Folio | Wishl Favorites Wishlist |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $6.99/month(ahead) | $9.99/month |
| Longest free trial | 14 days | 15 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Folio | Wishl Favorites Wishlist |
|---|---|---|
| Shopify category rank | #204(ahead) | #237 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 6, 2022 | Jul 16, 2015 |
| Languages | 1 | 1 |
| Developer | Folio3 Software Inc. | Golden Rule Ventures |
FAQ
Folio and Wishl Favorites Wishlist: common questions
- Is Folio or Wishl Favorites Wishlist cheaper?
- Paid plans start at $6.99/month for Folio and $9.99/month for Wishl Favorites Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Folio, Nov 4, 2026 for Wishl Favorites Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Folio, Nov 4, 2026 for Wishl Favorites Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.