Folio: Wishlist vs Ultimate Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Folio, Nov 9, 2026 for Ultimate Wishlist.
The short answer
- Only Ultimate Wishlist lists a free plan. Paid plans start at $6.99/month for Folio and $4.99/month for Ultimate Wishlist.
- Ultimate Wishlist lists 15 features Folio’s listing doesn’t mention, including Add to cart, Conversion analytics, Custom branding.
Head to head
Customizable, Shareable and Unlimited Wishlist
Best wishlist app for your customer to add their favorite item
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1000 Items in Wishlist
- · Customize color/text of wishlist button
- · Guest Wishlist
- · Public Wishlist Count
- · Share Wishlist
Premium
- · All Basic Plan Features
- · Unlimited Items in Wishlist
- · Unlimited Wishlist
- · Wishlist Icon on Collection Page
Free plan
- · Customizable Text/Color
- · Full reports
- · Guest Wishlist
- · Non-English support
- · Share Wishlist
- · Up to 500 Wishlist/month
Basic
- · Custom Email Template
- · Everything in Free plan
- · Up to 1,000 Wishlist items/month
- · Up to 500 email reminders per month
Pro
- · Everything in Basic plan
- · Send email reminder to individual user
- · Up to 2,000 email reminders/month
- · Up to 5,000 Wishlist items/month
Premium
- · Everything in Pro plan
- · Facebook pixel integration
- · Up to 10,000 Wishlist items/month
- · Up to 5,000 email reminders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFolio Wishlist empowers customers to bookmark their chosen merchandise, our app will provide a dashboard that can keep you posted with the analytics of your growth in real-time. A wishlist can play a vital role when it comes to email marketing to increase the span of your audience. Through Folio Wishlist, you won’t miss any lead or any prospect.
With Ultimate wishlist customers can create wishlists with or without registration/login. Users can login to see their wishlist across multiple devices. Easily customizable all text and Non-English support. With Ultimate Wishlist’s strong statistics, you can learn which products and variants your customers want most so you can focus to promote those products.
- Add unlimited items in your wishlist
- Customizable buttons to match the look & feel
- Ability to share wishlist
- Dashboard analytics of customers wishlist
- Easily customizable all text and appearance to match your store.
- Customers can create wishlists with or without registration/login.
- Allow customer to share their wishlist via Facebook, Twitter and Email.
- Customizable email template to send reminders to your customer about wishlist.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Folio |  Ultimate Wishlist |
|---|---|---|
| Detected stores | Not published | 307 |
| Net store change, 28 days | 0 | −4 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 12% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | Folio | Ultimate Wishlist |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 26 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Folio | Ultimate Wishlist |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $6.99/month | $4.99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Folio | Ultimate Wishlist |
|---|---|---|
| Shopify category rank | #204 | #61(ahead) |
| Shopify App Charts | Not on this week’s charts | #18 in Wishlists |
| Built for Shopify | No | No |
| Launched | Apr 6, 2022 | Sep 2, 2020 |
| Languages | 1 | 1 |
| Developer | Folio3 Software Inc. | ZedApps |
FAQ
Folio and Ultimate Wishlist: common questions
- Is Folio or Ultimate Wishlist cheaper?
- Only Ultimate Wishlist lists a free plan. Paid plans start at $6.99/month for Folio and $4.99/month for Ultimate Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ultimate Wishlist lists 15 the others don’t mention, such as Add to cart, Conversion analytics, Custom branding, Custom icons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Folio, Nov 9, 2026 for Ultimate Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Folio, Nov 9, 2026 for Ultimate Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.