FocalPoint: Product Image Crop vs ZoomMaster

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for FocalPoint, Oct 13, 2026 for ZoomMaster.

The short answer

  • Only FocalPoint lists a free plan. Paid plans start at $9.99/month for FocalPoint and $2.99/month for ZoomMaster.
  • ZoomMaster lists 2 features FocalPoint’s listing doesn’t mention, including Custom backgrounds, Resizing.

Head to head

App Store reviews

FocalPoint: —
ZoomMaster: 6
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Make visible all the details of the product with a magnifier

Categories
  • Image editor
  • Images and media - Other
Languages
  • English
  • English
Launched
Jul 22, 2026
Jun 14, 2021
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011DecAprAugSepJulZoomMaster: 1 reviews in December 2021ZoomMaster: 1 reviews in December 2022ZoomMaster: 1 reviews in April 2023ZoomMaster: 1 reviews in June 2023ZoomMaster: 1 reviews in August 2023ZoomMaster: 1 reviews in June 2024ZoomMaster: 1 reviews in September 2024ZoomMaster: 1 reviews in March 2026ZoomMaster: 1 reviews in July 2026
FocalPointZoomMasterCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
$2.99/month
Plans
FreeFree
  • · Drag-to-set focal point cropping
  • · Frame mode with auto color match
  • · Original image never modified
  • · Square, portrait & landscape crops
  • · Theme compatibility diagnostics
  • · Up to 50 image crops/frame
Starter$9.99/month
7-day free trial
  • · Bulk apply across products
  • · Drag-to-set focal point cropping
  • · Frame mode with auto color match
  • · Original image never modified
  • · Square, portrait & landscape crops
  • · Theme compatibility diagnostics
Basic$2.99/month
30-day free trial
  • · Automatic image detection
  • · Circle or square magnifier
  • · Grayscale animation effects
  • · Mobile and desktop tap-to-zoom
  • · Mobile support
  • · Works on product, collection
Coverage
1 of 3 features33%
2 of 3 features67%
Unique strengths
  • Cropping
  • Custom backgrounds
  • Resizing
Image editor
33%1/3
67%2/3
Bulk editing
50%1/2
50%1/2
Image optimization
0%0/1
100%1/1
102onlybothonly
FocalPointZoomMaster3 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Focal Point lets merchants crop or frame a product photo as many times as they like, in as many ways as they like, without ever modifying, replacing, or re-uploading the original image file. Product photos often get cropped in ways that cut off the wrong part on thumbnails, collection grids, search results, and cart.

ZoomMaster lets your customers magnify product images with smooth, high-quality zoom. Help shoppers see every detail clearly, reduce uncertainty, and boost conversions with an interactive, seamless viewing experience — no coding required. Shopify's newest themes (Horizon and its family) include a tap-to-open zoom but no hover magnifier — ZoomMaster adds the magnifying glass that follows the cursor.

Key points
  • Drag-to-crop with live preview across square, portrait, and landscape.
  • Frame mode letterboxes photos instead of cropping, with auto color match.
  • Never modifies, replaces, or re-uploads your original image files.
  • Grayscale image animation
  • Two types of magnifiers
  • Set the zoom level, magnifier glass size & nice little border around the magnifier
Screenshots
Before and after grid with consistent Focal Point crops
Focal Point editor showing product image crop selectionSetting a focal point on a product image in Focal PointFocal Point app showing bulk editing, crop, and frame modes
Settings In Mobile Version 1
Product Page ViewCustom class preferencesAdvanced Preferences

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFocalPointZoomMaster
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFocalPointZoomMaster
App Store ratingNot published5.0 ★
App Store reviewsNot published6
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFocalPointZoomMaster
Free planYesNot listed
Lowest paid monthly plan$9.99/month$2.99/month(ahead)
Longest free trial7 days30 days
Plans listed21

Listing

MeasureFocalPointZoomMaster
Shopify category rank#310in Image editor#26in Images and media - Other
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedJul 22, 2026Jun 14, 2021
Languages1English1English
DeveloperSquare buzAppify Commerce

FAQ

FocalPoint and ZoomMaster: common questions

Is FocalPoint or ZoomMaster cheaper?
Only FocalPoint lists a free plan. Paid plans start at $9.99/month for FocalPoint and $2.99/month for ZoomMaster. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
FocalPoint lists 1 the others don’t mention, such as Cropping. ZoomMaster lists 2 the others don’t mention, such as Custom backgrounds, Resizing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for FocalPoint, Oct 13, 2026 for ZoomMaster; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for FocalPoint, Oct 13, 2026 for ZoomMaster. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.