FlowRelay: Webhooks to Flow vs Shopify Flow

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for FlowRelay, Nov 8, 2026 for Shopify Flow.

The short answer

  • Only FlowRelay lists a free plan.
  • Shopify Flow lists 36 features FlowRelay’s listing doesn’t mention, including Abandoned cart, Automations, Browse abandonment.

Head to head

App Store reviews

FlowRelay: —
Shopify Flow: 15,349

New reviews, 28 days

FlowRelay: —
Shopify Flow: 677
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Automate everything and get back to business

Categories
  • Workflow automation
  • Workflow automation
  • Email marketing
Languages
  • English
  • English
Launched
Jun 8, 2026
Sep 18, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
870 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01,0002,000DecFebAprJunAugOctShopify Flow: 1,034 reviews in December 2025Shopify Flow: 1,101 reviews in January 2026Shopify Flow: 1,007 reviews in February 2026Shopify Flow: 1,085 reviews in March 2026Shopify Flow: 855 reviews in April 2026Shopify Flow: 902 reviews in May 2026Shopify Flow: 959 reviews in June 2026Shopify Flow: 936 reviews in July 2026Shopify Flow: 958 reviews in August 2026Shopify Flow: 916 reviews in September 2026Shopify Flow: 870 reviews in October 2026
FlowRelayShopify FlowCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $199/month
—
Plans
Free/TestFree
  • · 500 accepted events/month
  • · Agent Access included (Free/Test limits)
  • · Diagnostic shares and replay executions
Starter$29/month
  • · 25,000 accepted events/month
  • · Agent Access included
  • · Diagnostic shares and replay executions
Growth$79/month
  • · 250,000 accepted events/month
  • · Agent Access included
  • · Diagnostic shares and replay executions
Scale$199/month
  • · 1,000,000 accepted events/month
  • · Agent Access included
  • · Diagnostic shares and replay executions
Free
Coverage
4 of 41 features10%
41 of 41 features100%
Unique strengths
—
  • Abandoned cart
  • Automations
  • Browse abandonment
  • Conditional logic
  • +32 more
Email marketing
0%0/21
100%21/21
Campaign types
0%0/14
100%14/14
Managing campaigns
0%0/7
100%7/7
Workflow automation
20%4/20
100%20/20
Automation tasks
15%2/13
100%13/13
Customization
29%2/7
100%7/7
0437onlybothonly
FlowRelayShopify Flow41 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Shopify Flow
  • Slack
  • Email
  • Google Sheets
  • Trello
  • Asana
  • Klaviyo
How it sells itself

FlowRelay turns blind webhook handoffs into visible, auditable receipts for Shopify Flow. Create webhook trigger endpoints for ERP, WMS, CRM, 3PL, app, or script events; authenticate with HMAC-SHA256 or a static header; and see whether each event was accepted, mapped, and handed to Shopify Flow.

Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.

Key points
  • Receive webhook events in Shopify Flow
  • Protect senders with HMAC or static header secrets
  • See accepted, failed, no-workflow, and handoff receipts
  • Replay retained events with receipt facts and cautions
  • Automate your store with hundreds of example templates for popular use cases.
  • Customize by adding conditional logic and as many actions as you need.
  • Works with tags, metafields, fulfillment, B2B, Slack, Google Sheets, and more.
Screenshots
Agent Access grants, tiers, safeguards, and audit
FlowRelay external events with receipts and Agent AccessReplay preview with current config and warningsEndpoint setup with auth and mapped event fields
Experiment instantly with pre-built workflow templates
Gain insight into workflows by tracking status and performanceUse the visual editor to build the custom automation you needLeverage powerful condition logic to build complex workflows

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFlowRelayShopify Flow
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFlowRelayShopify Flow
App Store ratingNot published4.7 ★
App Store reviewsNot published15,349
New reviews, 28 daysNot enough data677
Reviewers a year or more inNot enough data63%

Pricing

MeasureFlowRelayShopify Flow
Free planYesNot listed
Lowest paid monthly plan$29/monthNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed4Not published

Listing

MeasureFlowRelayShopify Flow
Shopify category rank#283in Workflow automation#1in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 8, 2026Sep 18, 2017
Languages1English1English
DeveloperOrdu LabsShopify

FAQ

FlowRelay and Shopify Flow: common questions

Is FlowRelay or Shopify Flow cheaper?
Only FlowRelay lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Shopify Flow lists 36 the others don’t mention, such as Abandoned cart, Automations, Browse abandonment, Conditional logic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for FlowRelay, Nov 8, 2026 for Shopify Flow; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for FlowRelay, Nov 8, 2026 for Shopify Flow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.