FlowPost: Flow Email via SMTP vs Shopify Flow

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 15, 2026 for FlowPost, Nov 8, 2026 for Shopify Flow.

The short answer

  • Only FlowPost lists a free plan.
  • Shopify Flow lists 35 features FlowPost’s listing doesn’t mention, including Abandoned cart, APIs, Browse abandonment.

Head to head

App Store reviews

FlowPost: —
Shopify Flow: 15,349

New reviews, 28 days

FlowPost: —
Shopify Flow: 677
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Automate everything and get back to business

Developer
Categories
  • Email marketing
  • Workflow automation
  • Email marketing
Languages
  • English
  • English
Launched
Jul 20, 2026
Sep 18, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
870 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01,0002,000DecFebAprJunAugOctShopify Flow: 1,034 reviews in December 2025Shopify Flow: 1,101 reviews in January 2026Shopify Flow: 1,007 reviews in February 2026Shopify Flow: 1,085 reviews in March 2026Shopify Flow: 855 reviews in April 2026Shopify Flow: 902 reviews in May 2026Shopify Flow: 959 reviews in June 2026Shopify Flow: 936 reviews in July 2026Shopify Flow: 958 reviews in August 2026Shopify Flow: 916 reviews in September 2026Shopify Flow: 870 reviews in October 2026
FlowPostShopify FlowCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49.99/month
—
Plans
FreeFree
  • · 1 email provider
  • · 7-day log
  • · 75 emails/month
Starter$9.99/month
7-day free trial
  • · 1,000 emails/month
  • · All providers
  • · Attachments
  • · Backup provider fallback
  • · Delivery status
Growth$24.99/month
7-day free trial
  • · 3,000 emails/month
  • · 90-day log
  • · Multiple senders
  • · Priority queue
Scale$49.99/month
7-day free trial
  • · 180-day log
  • · Priority support
  • · Unlimited emails
Free
Coverage
11 of 46 features24%
41 of 46 features89%
Unique strengths
  • APIs and webhooks
  • Cart emails
  • Checkout emails
  • Email domains
  • +1 more
  • Abandoned cart
  • APIs
  • Browse abandonment
  • Conditional logic
  • +31 more
Email marketing
42%11/26
81%21/26
Campaign types
31%5/16
88%14/16
Managing campaigns
60%6/10
70%7/10
Workflow automation
0%0/20
100%20/20
Automation tasks
0%0/13
100%13/13
Customization
0%0/7
100%7/7
5635onlybothonly
FlowPostShopify Flow46 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Shopify Flow
  • Slack
  • Email
  • Google Sheets
  • Trello
  • Asana
  • Klaviyo
How it sells itself

Shopify Flow's built-in email can't send to a customer's address. FlowPost adds a Send transactional email action to Flow, so you can email customers, staff or suppliers when anything happens: order tagged, COD order, B2B approval, low stock or fraud risk. Send from your own domain through SMTP, Gmail, Microsoft 365, Amazon SES, Resend, SendGrid, Mailgun or Postmark.

Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.

Key points
  • Send transactional email from Shopify Flow workflows
  • Connect SMTP or providers like SES, Resend, SendGrid, and Mailgun
  • Optional fallback routing when the primary provider fails
  • Templates and sent-email logs for day-to-day operations
  • Automate your store with hundreds of example templates for popular use cases.
  • Customize by adding conditional logic and as many actions as you need.
  • Works with tags, metafields, fulfillment, B2B, Slack, Google Sheets, and more.
Screenshots
Ready-to-use email templates & email tracking in FlowPost
Connect your SMTP provider in FlowPostFlowPost SMTP setup, templates, and email trackingFlowPost dashboard and email settings overview
Experiment instantly with pre-built workflow templates
Gain insight into workflows by tracking status and performanceUse the visual editor to build the custom automation you needLeverage powerful condition logic to build complex workflows

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFlowPostShopify Flow
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFlowPostShopify Flow
App Store ratingNot published4.7 ★
App Store reviewsNot published15,349
New reviews, 28 daysNot enough data677
Reviewers a year or more inNot enough data63%

Pricing

MeasureFlowPostShopify Flow
Free planYesNot listed
Lowest paid monthly plan$9.99/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed4Not published

Listing

MeasureFlowPostShopify Flow
Shopify category rank#246in Email marketing#1(ahead)in Email marketing
Shopify App Charts#21 on Pricing moves in Email marketingNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 20, 2026Sep 18, 2017
Languages1English1English
DeveloperAVOITSShopify

FAQ

FlowPost and Shopify Flow: common questions

Is FlowPost or Shopify Flow cheaper?
Only FlowPost lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
FlowPost lists 5 the others don’t mention, such as APIs and webhooks, Cart emails, Checkout emails, Email domains. Shopify Flow lists 35 the others don’t mention, such as Abandoned cart, APIs, Browse abandonment, Conditional logic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 15, 2026 for FlowPost, Nov 8, 2026 for Shopify Flow; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 15, 2026 for FlowPost, Nov 8, 2026 for Shopify Flow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.