FlowMailer ‑ Workflow Email vs TestFlow ‑ Email Templates

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for FlowMailer, Sep 6, 2026 for TestFlow.

The short answer

  • Only FlowMailer lists a free plan.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Email marketing
  • Email marketing
Languages
  • English
  • English
Launched
Sep 8, 2026
Jun 15, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $50/month
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Plans
FreeFree
  • · 30 days Sent Emails log retention
  • · 500 transactional emails / month
  • · All sender providers supported
  • · Pre-built templates + template library
  • · Works with development stores only
Starter$10/month
5-day free trial
  • · 10000 transactional emails / month
  • · 30 days Sent Emails log retention
  • · All sender providers supported
  • · Custom SMTP support
  • · Pre-built templates + Custom HTML
Growth$30/month
5-day free trial
  • · 30000 transactional emails / month
  • · 60 days Sent Emails log retention
  • · All sender providers supported
  • · Custom SMTP support
  • · Full template toolkit (Custom HTML)
Pro$50/month
5-day free trial
  • · 60 days Sent Emails log retention
  • · All sender providers supported
  • · Custom SMTP support
  • · Full template toolkit (Custom HTML)
  • · Unlimited monthly emails
Free
Coverage
0 of 0 features0%
0 of 0 features0%
Unique strengths
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000onlybothonly
FlowMailerTestFlow0 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Send transactional emails from Shopify Flow that look and feel like your brand, not generic notifications. Create branded email experiences, choose your preferred sender, and deliver consistent communication across customer touchpoints. FlowMailer helps automate customer emails with flexible templates, custom designs, and delivery insights, giving more control over your brand communication.

Email Template Manager helps merchants safely customize transactional notification emails before publishing. Use the Liquid-aware editor to update HTML, preview realistic customer and order scenarios, save checkpoint history, and compare screenshots before making changes live. The app supports customer, staff, order, shipping, return, gift card, account, and B2B notification templates.

Key points
  • Adds a Send Email action to use in any Shopify Flow workflow
  • Design or use branded email templates or build your own with custom HTML
  • Flexible Sender Control, Connect with Gmail, Microsoft 365, SMTP & more
  • Track delivery with clear sent, delivery status, and workflow performance
  • Edit notification HTML with Liquid-aware code tools
  • Preview templates with realistic order and customer data
  • Save checkpoints and restore earlier template versions
  • Compare desktop and mobile screenshots before publishing
Screenshots
Transactional Workflows
Track every EmailBuild Custom HTML EmailsConnect with Shopify Flow
Mobile template library for email templates
Mobile version history checkpointsMobile visual-test review queueSearchable template library for notification emails

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFlowMailerTestFlow
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFlowMailerTestFlow
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFlowMailerTestFlow
Free planYesNot listed
Lowest paid monthly plan$10/monthNo monthly plan listed
Longest free trial5 daysNot listed
Plans listed4Not published

Listing

MeasureFlowMailerTestFlow
Shopify category rank#87(ahead)in Email marketing#148in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 8, 2026Jun 15, 2026
Languages1English1English
DeveloperSeventh Triangle ConsultingJoe Pichardo

FAQ

FlowMailer and TestFlow: common questions

Is FlowMailer or TestFlow cheaper?
Only FlowMailer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for FlowMailer, Sep 6, 2026 for TestFlow; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for FlowMailer, Sep 6, 2026 for TestFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.