Flow Analytics by Databrief vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for TrueTracked.
The short answer
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $79.73/month for Flow Analytics by Databrief and $39/month for TrueTracked.
- Flow Analytics by Databrief lists 8 features TrueTracked’s listing doesn’t mention, including Abandoned cart, AI insights, Cohort analysis.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10,000 events per month
- · 30-day data retention
Starter
- · 1,000,000 events per month
- · 90-day data retention
Growth
- · 180-day data retention
- · 5,000,000 events per month
Scale
- · 10,000,000 events per month
- · 365-day data retention
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFlow connects your store to Databrief's analytics platform in one click - no theme edits and no custom pixel code. It tracks the full journey (product views, carts, checkouts and purchases) with first- and last-touch attribution, UTM parameters and ad click IDs. Returning from a payment gateway won't overwrite the real traffic source, so every order is credited to the campaign that earned it.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- One-click setup - the tracking pixel installs itself, no theme edits or code
- First- and last-touch attribution with UTMs and ad click IDs on every order
- Payment gateway redirects never steal attribution from the real campaign
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Flow Analytics by Databrief |  TrueTracked |
|---|---|---|
| Detected stores | Not published | 31 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | Flow Analytics by Databrief | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Flow Analytics by Databrief | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $79.73/month | $39/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Flow Analytics by Databrief | TrueTracked |
|---|---|---|
| Shopify category rank | #799 | #72(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Aug 3, 2026 | May 12, 2026 |
| Languages | 2 | 1 |
| Developer | Data Brief | TrueTracked LLC |
FAQ
Flow Analytics by Databrief and TrueTracked: common questions
- Is Flow Analytics by Databrief or TrueTracked cheaper?
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $79.73/month for Flow Analytics by Databrief and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Flow Analytics by Databrief lists 8 the others don’t mention, such as Abandoned cart, AI insights, Cohort analysis, Data export. TrueTracked lists 3 the others don’t mention, such as Activity tracking, GDPR compliance, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for TrueTracked; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for TrueTracked. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.