Flow Analytics by Databrief vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for TrueROAS.
The short answer
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $79.73/month for Flow Analytics by Databrief and $199/month for TrueROAS.
- Flow Analytics by Databrief lists 10 features TrueROAS’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Cohort analysis.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10,000 events per month
- · 30-day data retention
Starter
- · 1,000,000 events per month
- · 90-day data retention
Growth
- · 180-day data retention
- · 5,000,000 events per month
Scale
- · 10,000,000 events per month
- · 365-day data retention
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFlow connects your store to Databrief's analytics platform in one click - no theme edits and no custom pixel code. It tracks the full journey (product views, carts, checkouts and purchases) with first- and last-touch attribution, UTM parameters and ad click IDs. Returning from a payment gateway won't overwrite the real traffic source, so every order is credited to the campaign that earned it.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- One-click setup - the tracking pixel installs itself, no theme edits or code
- First- and last-touch attribution with UTMs and ad click IDs on every order
- Payment gateway redirects never steal attribution from the real campaign
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Flow Analytics by Databrief |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Flow Analytics by Databrief | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | Flow Analytics by Databrief | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $79.73/month(ahead) | $199/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Flow Analytics by Databrief | TrueROAS |
|---|---|---|
| Shopify category rank | #799 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 3, 2026 | Sep 6, 2022 |
| Languages | 2 | 1 |
| Developer | Data Brief | Perm Solutions AB |
FAQ
Flow Analytics by Databrief and TrueROAS: common questions
- Is Flow Analytics by Databrief or TrueROAS cheaper?
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $79.73/month for Flow Analytics by Databrief and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Flow Analytics by Databrief lists 10 the others don’t mention, such as Abandoned cart, Checkout analytics, Cohort analysis, Data export. TrueROAS lists 2 the others don’t mention, such as GDPR compliance, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.