Fitto AI Stylist vs Merch ‑ Shop The Look
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Fitto AI Stylist, Nov 7, 2026 for Merch.
The short answer
- Both list a free plan. Paid plans start at $15/month for Fitto AI Stylist and $49/month for Merch.
- Fitto AI Stylist lists 5 features Merch’s listing doesn’t mention, including Bundles, Cart upsell, Checkout upsell.
Head to head
Free
- · Up to 50 orders/month
Basic
- · Up to 200 orders/month
Growth
- · Up to 500 orders/month
Pro
- · Up to 1,500 orders/month
Free
- · 25 hand-built looks included
- · 3 AI-generated look included
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
- · Live storefront teaser look
Starter
- · 25 hand-built looks included
- · 50 AI-generated look included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Starter Plus
- · 100 AI-generated look included
- · 25 hand-built looks included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Growth
- · 200 AI-generated look included
- · 25 hand-built looks included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost shoppers add one item and check out. Fitto shows them the rest of the look, right on the product page. The AI tags your catalog once at import, learning each product's color, category, style, fit and warmth level. Every product page then shows outfit combinations built on real styling rules, so a winter coat never lands next to shorts and menswear never mixes with womenswear.
Shop The Look turns each product page into a shoppable outfit. It uses AI to detect every item a model is wearing in your photos, then matches each one to your own catalog. Exact matches link to the product; when there is none, shoppers see the closest items you sell. They add pieces to the cart from the product page, choosing size and color in place.
- Automatically tags your entire catalog with style, color, and category data
- Shows customers matching outfit suggestions on every product page
- One-Click Setup – Activate the widget in your Theme Editor. No coding required.
- Finds every item the model is wearing in your product photos
- Matches each item to exact or similar products from your catalog
- Lets shoppers add the whole look to the cart from the product page
- Asks shoppers for size and color in the widget before adding to cart
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fitto AI Stylist |  Merch |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Fitto AI Stylist | Merch |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fitto AI Stylist | Merch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $15/month(ahead) | $49/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Fitto AI Stylist | Merch |
|---|---|---|
| Shopify category rank | #811 | #449(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 22, 2026 | Jun 25, 2026 |
| Languages | 1 | 1 |
| Developer | Ninefifty.Cloud | Merchentia App Studio |
FAQ
Fitto AI Stylist and Merch: common questions
- Is Fitto AI Stylist or Merch cheaper?
- Both list a free plan. Paid plans start at $15/month for Fitto AI Stylist and $49/month for Merch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fitto AI Stylist lists 5 the others don’t mention, such as Bundles, Cart upsell, Checkout upsell, One-click add-ons. Merch lists 2 the others don’t mention, such as Conversion rates, Funnel performance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Fitto AI Stylist, Nov 7, 2026 for Merch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Fitto AI Stylist, Nov 7, 2026 for Merch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.