FirstTrack — Ad Tracking vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- TrueTracked is detected on 29× as many Shopify stores as FirstTrack: 29 vs 1 as of Nov 5, 2026.
- Only FirstTrack lists a free plan. Paid plans start at $39/month for FirstTrack and $39/month for TrueTracked.
- TrueTracked lists 8 features FirstTrack’s listing doesn’t mention, including Checkout analytics, Funnel analysis, GDPR compliance.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE Plan
- · 1 Shopify store
- · 100 orders per month
- · Live revenue and attribution dashboard
- · Server-side event tracking
- · Ten-tier attribution engine
Strarter
- · 1,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Smart event filtering
- · Ten-tier attribution engine
Growth
- · 5,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Scale
- · 15,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFirstTrack forwards your Shopify conversion events directly from your server to Meta, TikTok, Google, Pinterest, Snapchat, and X via each platform's official Conversions API. Because events never pass through the shopper's browser, ad blockers, Safari ITP, and iOS tracking restrictions don't interfere with delivery.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Send purchase events to Meta, TikTok, Google, Pinterest, Snapchat and X
- Ten-tier attribution engine matches orders across multiple signals
- Real-time event debugger: inspect every payload, status code, and retry
- One dashboard across all your Shopify stores — unified attribution reporting
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FirstTrack |  TrueTracked |
|---|---|---|
| Detected stores | 1 | 29(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | FirstTrack | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 19 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FirstTrack | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | FirstTrack | TrueTracked |
|---|---|---|
| Shopify category rank | #830 | #77(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Jun 12, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | GTN MANAGEMENT SRL | TrueTracked LLC |
FAQ
FirstTrack and TrueTracked: common questions
- Which is more popular, FirstTrack or TrueTracked?
- TrueTracked is detected on 29× as many Shopify stores as FirstTrack: 29 vs 1 as of Nov 5, 2026.
- Is FirstTrack or TrueTracked cheaper?
- Only FirstTrack lists a free plan. Paid plans start at $39/month for FirstTrack and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FirstTrack lists 1 the others don’t mention, such as Abandoned cart. TrueTracked lists 8 the others don’t mention, such as Checkout analytics, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.