FirstTrack — Ad Tracking vs Trackproof
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Trackproof is detected on 3× as many Shopify stores as FirstTrack: 3 vs 1 as of Nov 5, 2026.
- Only FirstTrack lists a free plan.
- FirstTrack lists 4 features Trackproof’s listing doesn’t mention, including Abandoned cart, Purchase tracking, Segmentation.
Head to head
FREE Plan
- · 1 Shopify store
- · 100 orders per month
- · Live revenue and attribution dashboard
- · Server-side event tracking
- · Ten-tier attribution engine
Strarter
- · 1,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Smart event filtering
- · Ten-tier attribution engine
Growth
- · 5,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Scale
- · 15,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFirstTrack forwards your Shopify conversion events directly from your server to Meta, TikTok, Google, Pinterest, Snapchat, and X via each platform's official Conversions API. Because events never pass through the shopper's browser, ad blockers, Safari ITP, and iOS tracking restrictions don't interfere with delivery.
Browser-only pixels miss conversions when ad blockers, iOS privacy changes, and cookie limits block tracking, leaving your ad platforms blind to real sales. Trackproof sends events server-side through each platform's Conversions API alongside the browser pixel, then deduplicates them so every purchase is counted once.
- Send purchase events to Meta, TikTok, Google, Pinterest, Snapchat and X
- Ten-tier attribution engine matches orders across multiple signals
- Real-time event debugger: inspect every payload, status code, and retry
- One dashboard across all your Shopify stores — unified attribution reporting
- Server-side tracking via Meta, Google, and TikTok Conversions APIs
- Automatic event deduplication so each conversion is counted only once
- Pre-mapped standard Shopify events with a custom event builder
- Higher match rates with secure hashed and advanced customer matching
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FirstTrack |  Trackproof |
|---|---|---|
| Detected stores | 1 | 3(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Health & Beauty, Apparel & Accessories |
| Top store countries | Not published | Not published |
Reviews
| Measure | FirstTrack | Trackproof |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FirstTrack | Trackproof |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | FirstTrack | Trackproof |
|---|---|---|
| Shopify category rank | #830 | #602(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 12, 2026 | Jun 2, 2026 |
| Languages | 1 | 1 |
| Developer | GTN MANAGEMENT SRL | Edgecoms |
FAQ
FirstTrack and Trackproof: common questions
- Which is more popular, FirstTrack or Trackproof?
- Trackproof is detected on 3× as many Shopify stores as FirstTrack: 3 vs 1 as of Nov 5, 2026.
- Is FirstTrack or Trackproof cheaper?
- Only FirstTrack lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FirstTrack lists 4 the others don’t mention, such as Abandoned cart, Purchase tracking, Segmentation, UTM tracking. Trackproof lists 3 the others don’t mention, such as Checkout analytics, Data export, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.