FirstTrack — Ad Tracking vs Fulltrack
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- FirstTrack and Fulltrack are detected on the same number of Shopify stores (1) as of Nov 5, 2026.
- Only FirstTrack lists a free plan. Paid plans start at $39/month for FirstTrack and $20/month for Fulltrack.
- FirstTrack lists 5 features Fulltrack’s listing doesn’t mention, including Abandoned cart, Activity tracking, Analytics dashboard.
Head to head
- Netherlands
FREE Plan
- · 1 Shopify store
- · 100 orders per month
- · Live revenue and attribution dashboard
- · Server-side event tracking
- · Ten-tier attribution engine
Strarter
- · 1,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Smart event filtering
- · Ten-tier attribution engine
Growth
- · 5,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Scale
- · 15,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Launch deal
- · 100% accurate server-side tracking
- · Higher ROAS with accurate tracking
- · Lifetime access for only €20
- · Quick and easy plug-and-play setup
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFirstTrack forwards your Shopify conversion events directly from your server to Meta, TikTok, Google, Pinterest, Snapchat, and X via each platform's official Conversions API. Because events never pass through the shopper's browser, ad blockers, Safari ITP, and iOS tracking restrictions don't interfere with delivery.
Fulltrack ensures that your advertising campaigns are powered by complete and enriched data. Many ad platforms capture only part of the conversion events, leading to incomplete insights and less effective targeting. With FullTrack, you get 100% server-side tracking without complex setups, ensuring you never miss a conversion.
- Send purchase events to Meta, TikTok, Google, Pinterest, Snapchat and X
- Ten-tier attribution engine matches orders across multiple signals
- Real-time event debugger: inspect every payload, status code, and retry
- One dashboard across all your Shopify stores — unified attribution reporting
- Accurate Conversion Tracking: Capture every conversion across your ad platforms.
- Easy Plug-and-Play Setup: No Developer needed.
- Enriched Customer Data: Send enhanced conversion data to improve audience target
- Multi-Platform Compatibility: Seamlessly connect with Google Ads, Meta, and more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FirstTrack |  Fulltrack |
|---|---|---|
| Detected stores | 1 | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Home & Garden |
| Top store countries | Not published | Netherlands |
Reviews
| Measure | FirstTrack | Fulltrack |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FirstTrack | Fulltrack |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month | $20/month(ahead) |
| Longest free trial | 14 days | 10 days |
| Plans listed | 4 | 1 |
Listing
| Measure | FirstTrack | Fulltrack |
|---|---|---|
| Shopify category rank | #830 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 12, 2026 | Dec 20, 2024 |
| Languages | 1 | 2 |
| Developer | GTN MANAGEMENT SRL | Fulltrack.io |
FAQ
FirstTrack and Fulltrack: common questions
- Which is more popular, FirstTrack or Fulltrack?
- FirstTrack and Fulltrack are detected on the same number of Shopify stores (1) as of Nov 5, 2026.
- Is FirstTrack or Fulltrack cheaper?
- Only FirstTrack lists a free plan. Paid plans start at $39/month for FirstTrack and $20/month for Fulltrack. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FirstTrack lists 5 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Segmentation. Fulltrack lists 3 the others don’t mention, such as GDPR compliance, ROAS, Visitor IP. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.