FirstBridge Analytics vs Margeny ‑ Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for FirstBridge Analytics, Nov 5, 2026 for Margeny.
The short answer
- Only FirstBridge Analytics lists a free plan. Paid plans start at $4.99/month for FirstBridge Analytics and $29/month for Margeny.
- FirstBridge Analytics lists 4 features Margeny’s listing doesn’t mention, including Custom reports, Heatmaps, Historical analysis.
Head to head
Free
- · 90 days of order history
- · CSV import for COGS data
- · Customer cohorts, LTV & RFM segments
- · Day-of-week sales analysis
- · Gross profit and margin tracking
- · Returns analytics & at-risk revenue
Pro
- · Everything in Free
- · Expense tracking by category
- · Orders, refunds, tax, payouts & more
- · Priority email support
- · Sales by country, state & city map
- · UTM & marketing attribution
Starter
- · Customer LTV and cohorts
- · P&L with ad spend (Meta, Google, TikTok)
- · Profit per order: COGS,fees,shipping...
- · Up to 500 orders/month
- · Weekly profit report and anomaly alerts
Growth
- · Customer LTV and cohorts
- · P&L with ad spend (Meta, Google, TikTok)
- · Profit per order: COGS,fees,shipping...
- · Up to 2,500 orders/month
- · Weekly profit report and anomaly alerts
Scale
- · Customer LTV and cohorts
- · P&L with ad spend (Meta, Google, TikTok)
- · Profit per order: COGS,fees,shipping...
- · Up to 10,000 orders/month
- · Weekly profit report and anomaly alerts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFirstBridge Analytics is the profit dashboard for Shopify stores that want clarity beyond revenue. Add COGS or set a default margin and see gross profit, margin, and profit per order. Track returns by product, reason, and refund value. Visualize sales by country on an interactive world map. Export every report to CSV. Built by FirstBridge Consulting.
Most analytics tools show revenue, but revenue is not profit. Margeny calculates your actual profit by combining your Shopify orders with product costs, payment fees, shipping costs, refunds, and advertising spend from Meta, Google, and TikTok. Product costs are read automatically from Shopify.
- Profit dashboard — gross profit, margin, profit per order, and top products
- Sales by country world map — see which regions drive your revenue
- Returns analytics — top returned products, reasons, and at-risk revenue
- Customer cohorts, LTV, and RFM segments — see who comes back and who doesn't
- True profit per order: COGS, payment fees, shipping, and refunds included
- Daily P&L with Meta, Google, and TikTok ad spend, MER, and profit after ads
- Costs synced from Shopify, with per-variant overrides and bulk CSV upload
- Customer lifetime value, repeat rate, and cohort retention heatmap
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FirstBridge Analytics |  Margeny |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FirstBridge Analytics | Margeny |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FirstBridge Analytics | Margeny |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $29/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | FirstBridge Analytics | Margeny |
|---|---|---|
| Shopify category rank | #1520 | #870(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Jul 30, 2026 |
| Languages | 1 | 1 |
| Developer | Praneeth Kumar | margeny.com |
FAQ
FirstBridge Analytics and Margeny: common questions
- Is FirstBridge Analytics or Margeny cheaper?
- Only FirstBridge Analytics lists a free plan. Paid plans start at $4.99/month for FirstBridge Analytics and $29/month for Margeny. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FirstBridge Analytics lists 4 the others don’t mention, such as Custom reports, Heatmaps, Historical analysis, Segmentation. Margeny lists 1 the others don’t mention, such as ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for FirstBridge Analytics, Nov 5, 2026 for Margeny; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for FirstBridge Analytics, Nov 5, 2026 for Margeny. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.