FirstProfit – Profit Analytics vs TP: True Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for FirstProfit, Nov 8, 2026 for TP.
The short answer
- On the Shopify App Store: FirstProfit 5.0 from 1 reviews and TP 4.9 from 926 reviews.
- Only FirstProfit lists a free plan. Paid plans start at $15/month for FirstProfit and $35/month for TP.
- TP lists 25 features FirstProfit’s listing doesn’t mention, including Abandoned cart, Checkout analytics, COGS tracking.
Head to head
Profit Calculator+Profit Tracker+Profit Loss+Net Profit & COGS
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 orders/month
- · 365-Day Historical Data Import
- · AI Copilot Insights
- · Automatic Product & Shipping Sync
- · Custom Cost Tracking
- · Daily Email Report with AI Insights
Starter
- · 24/7 Priority Support
- · 300 orders/month
- · Everything in Free
- · Fast data refresh
- · Unlimited AI Copilot insights
Growth
- · 24/7 Priority Support
- · 600 orders/month
- · Everything in Free
- · Fast data refresh
- · Unlimited AI Copilot insights
Scale
- · 24/7 Priority Support
- · Everything in Free
- · Fast data refresh
- · No Orders Limit
- · Unlimited AI Copilot insights
Basic
- · 300 orders/month
- · Custom Costs
- · Customer Lifetime Value
- · Quantity-based COGS
- · Realtime Profit Dashboard
- · Weight-based Shipping Cost
Advanced
- · 600 orders/month
- · All in Basic Plan
- · Bundling Insights
- · Customize Email Report
- · P&L Report
- · Product Analytics
Ultimate
- · 1500 orders/month
- · Ad Sync Custom Rules
- · All in Advanced Plan
- · Unlimited COGS Zones
Enterprise
- · 3500 orders/month
- · Access to all features
- · Marketing Attribution
- · Prioritized support
- · Unlimited Team members
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFirst Profit shows your true net profit, not just revenue. It automatically calculates profits by tracking COGS, shipping, transaction fees and costs across Meta, Google, and TikTok. Instead of static dashboards, personalized AI insights surface urgent problems, hidden opportunities, and clear next steps to protect margins and scale profit with confidence.
TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place.
- True net profit per order with automatic COGS, shipping, fees, and ad spend
- Personalized AI insights that flag profit leaks and suggest clear next actions
- Ad spend tracking with Meta, Google, and TikTok integrations
- Daily profit email reports with key changes and alerts
- Net Profit tracker: Know your financial health with a real-time Profit Dashboard
- Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
- Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
- Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FirstProfit |  TP |
|---|---|---|
| Detected stores | Not published | 2,439 |
| Net store change, 28 days | 0 | −13 |
| Stores added, 28 days | Not enough data | 32 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | FirstProfit | TP |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 1 | 926(ahead) |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 8% |
Pricing
| Measure | FirstProfit | TP |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $15/month(ahead) | $35/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | FirstProfit | TP |
|---|---|---|
| Shopify category rank | Not enough data | #23 |
| Shopify App Charts | Not on this week’s charts | #9 in Analytics |
| Built for Shopify | No | No |
| Launched | Jan 23, 2026 | Jul 31, 2019 |
| Languages | 1 | 2 |
| Developer | First Profit | TrueProfit Real-time Profit & LTV tracking |
FAQ
FirstProfit and TP: common questions
- Is FirstProfit or TP cheaper?
- Only FirstProfit lists a free plan. Paid plans start at $15/month for FirstProfit and $35/month for TP. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, FirstProfit or TP?
- On the Shopify App Store: FirstProfit 5.0 from 1 reviews and TP 4.9 from 926 reviews.
- What features does each app list that the other doesn’t?
- FirstProfit lists 2 the others don’t mention, such as AI insights, Notifications. TP lists 25 the others don’t mention, such as Abandoned cart, Checkout analytics, COGS tracking, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for FirstProfit, Nov 8, 2026 for TP; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for FirstProfit, Nov 8, 2026 for TP. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.