FirstProfit – Profit Analytics vs NeoProfit: AI Profit Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for FirstProfit, Oct 30, 2026 for NeoProfit.
The short answer
- On the Shopify App Store: FirstProfit 5.0 from 1 reviews and NeoProfit 5.0 from 2 reviews.
- Both list a free plan. Paid plans start at $15/month for FirstProfit and $9.50/month for NeoProfit.
- FirstProfit lists 6 features NeoProfit’s listing doesn’t mention, including Cohort analysis, Data export, Historical analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 orders/month
- · 365-Day Historical Data Import
- · AI Copilot Insights
- · Automatic Product & Shipping Sync
- · Custom Cost Tracking
- · Daily Email Report with AI Insights
Starter
- · 24/7 Priority Support
- · 300 orders/month
- · Everything in Free
- · Fast data refresh
- · Unlimited AI Copilot insights
Growth
- · 24/7 Priority Support
- · 600 orders/month
- · Everything in Free
- · Fast data refresh
- · Unlimited AI Copilot insights
Scale
- · 24/7 Priority Support
- · Everything in Free
- · Fast data refresh
- · No Orders Limit
- · Unlimited AI Copilot insights
Free
- · All Features
- · Up to 100 orders/month
Starter
- · Ad spend integration
- · COGS & shipping cost tracking
- · Claude Powered AI Profit Insights
- · Customer lifetime value (LTV)
- · Net profit dashboard
- · P&L report
Growth
- · Everything in Starter
- · Priority support
- · Up to 1,500 orders/month
Scale
- · Everything in Growth
- · Lowest overage rate ($0.03/order)
- · Priority support
- · Up to 5,000 orders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFirst Profit shows your true net profit, not just revenue. It automatically calculates profits by tracking COGS, shipping, transaction fees and costs across Meta, Google, and TikTok. Instead of static dashboards, personalized AI insights surface urgent problems, hidden opportunities, and clear next steps to protect margins and scale profit with confidence.
Shopify shows revenue. NeoProfit shows what you actually keep. Track real net profit after COGS, shipping, transaction fees, ad spend, refunds, and chargebacks. Connect TikTok Ads, set product and bundle costs, and see margins by order, SKU, customer LTV, cohort, and day. AI insights help flag low-margin products, bad ROAS, loss-making days, and profit leaks before you scale them.
- True net profit per order with automatic COGS, shipping, fees, and ad spend
- Personalized AI insights that flag profit leaks and suggest clear next actions
- Ad spend tracking with Meta, Google, and TikTok integrations
- Daily profit email reports with key changes and alerts
- Real-time net profit dashboard after COGS, fees, ad spend, and shipping
- Product analytics ranked by margin — find your winners by SKU
- Ad platform integration pulls daily spend into every profit calc
- AI insights flag thin margins, loss-making days, and low ROAS
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FirstProfit |  NeoProfit |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FirstProfit | NeoProfit |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 2(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FirstProfit | NeoProfit |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $15/month | $9.50/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | FirstProfit | NeoProfit |
|---|---|---|
| Shopify category rank | Not enough data | #487 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 23, 2026 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | First Profit | NeoDev |
FAQ
FirstProfit and NeoProfit: common questions
- Is FirstProfit or NeoProfit cheaper?
- Both list a free plan. Paid plans start at $15/month for FirstProfit and $9.50/month for NeoProfit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, FirstProfit or NeoProfit?
- On the Shopify App Store: FirstProfit 5.0 from 1 reviews and NeoProfit 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- FirstProfit lists 6 the others don’t mention, such as Cohort analysis, Data export, Historical analysis, Marketing attribution. NeoProfit lists 4 the others don’t mention, such as Abandoned cart, Checkout analytics, Page views, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for FirstProfit, Oct 30, 2026 for NeoProfit; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for FirstProfit, Oct 30, 2026 for NeoProfit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.