Findable vs FoundRate: AI SEO & ChatGPT

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Both list a free plan. Paid plans start at $29/month for Findable and $49/month for FoundRate.
  • FoundRate lists 6 features Findable’s listing doesn’t mention, including Competitor analysis, Metadata optimization, Rank tracking.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • SEO
  • SEO
Languages
  • English
  • English
Launched
Jul 17, 2026
Jul 7, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $79/month
From $0 to $49/month
Plans
FreeFree
  • · Catalog scan with AI readiness score
  • · Per-product list of the gaps found
  • · Rollback log of every change applied
Pro$29/month
  • · Automatic enrichment of empty fields
  • · Complete Product schema on every page
  • · One-click apply with instant rollback
  • · Weekly AI-readiness monitoring & alerts
Agency$79/month
  • · Everything in Pro
  • · Priority email support
FreeFree
Pro Monthly$49/month
Pro Annual$490/year
Coverage
5 of 11 features45%
8 of 11 features73%
Unique strengths
  • AI generation
  • ALT text
  • Audits
  • Competitor analysis
  • Metadata optimization
  • Rank tracking
  • Reporting
  • +2 more
SEO
45%5/11
73%8/11
Monitoring performance
20%1/5
80%4/5
SEO tools
67%4/6
67%4/6
326onlybothonly
FindableFoundRate11 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Shoppers increasingly buy through AI assistants like ChatGPT and Google AI. These agents read your structured product data, not your storefront, and skip products with missing attributes. Findable scans your catalog, scores each product's AI readiness, and shows which products get left out and why. It drafts the missing descriptions, categories, FAQ and structured data, and applies them with your approval.

Shoppers increasingly ask AI assistants like ChatGPT what to buy, and the AI recommends only a few products. If yours are not among them, you will limit your chances of getting the sale. FoundRate runs the real buyer searches your customers would ask, checks whether the AI recommends your store, and shows which competitors it names instead. For every missed product, it gives plain-language changes to make.

Key points
  • See which products AI shopping agents filter out, and why
  • Auto-fill missing descriptions, categories, FAQ, SEO and attributes
  • One-click apply with a full change log and instant rollback
  • See whether ChatGPT recommends your products for real buyer searches
  • See which competitors the AI names instead of your store
  • Get plain-language fixes for every product the AI overlooks
  • Track an AI-readability score for each product and improve it
Screenshots
Findable scan showing AI readiness score and at-risk products
Applying enrichment with change review and one-click undoFindable scan showing AI readiness score and at-risk productsPer-product gap list of missing fields for each product
Overview showing found rate, score, and search results
Pick which products to check against ChatGPTPrioritized fix plan with plain-language product fixesBuyer searches where competitors are recommended, not you

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFindableFoundRate
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFindableFoundRate
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFindableFoundRate
Free planYesYes
Lowest paid monthly plan$29/month(ahead)$49/month
Longest free trialNot listedNot listed
Plans listed33

Listing

MeasureFindableFoundRate
Shopify category rankNot enough data#1105in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 17, 2026Jul 7, 2026
Languages1English1English
DeveloperHewnpathFoundRate

FAQ

Findable and FoundRate: common questions

Is Findable or FoundRate cheaper?
Both list a free plan. Paid plans start at $29/month for Findable and $49/month for FoundRate. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Findable lists 3 the others don’t mention, such as AI generation, ALT text, Audits. FoundRate lists 6 the others don’t mention, such as Competitor analysis, Metadata optimization, Rank tracking, Reporting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.