findable vs Preferd: AI Visibility & AEO

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Preferd lists a free plan. Paid plans start at $29/month for findable and $14.99/month for Preferd.
  • Preferd lists 14 features findable’s listing doesn’t mention, including ALT text, Analytics, Audits.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • SEO
  • SEO
Languages
  • English
  • English
Launched
Jun 1, 2026
Jul 16, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
—
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $29 to $199/month
From $0 to $38.99/month
Plans
Starter$29/month
7-day free trial
  • · 200 AI rewrites / month
  • · 7-day free trial
  • · Best for stores under 200 SKUs
  • · Free scan + 11-axis readiness score
Growth$79/month
7-day free trial
  • · 2,000 AI rewrites / month
  • · 7-day free trial
  • · Best for 200–2,000 SKU stores
  • · Everything in Starter
  • · Monthly visibility report
Scale$199/month
7-day free trial
  • · 10,000 AI rewrites / month
  • · 7-day free trial
  • · Best for 2,000+ SKU stores
  • · Everything in Growth
  • · Monthly visibility report
  • · Priority support
FreeFree
  • · 3 free AI optimizations
  • · Catalog health overview
  • · GEO audit, up to 50 products
  • · Total score + top opportunity
Starter$14.99/month
  • · 200 AI optimizations / month
  • · AI visibility — 4 checks/mo, 1 rival
  • · Before/after lift + 1-click revert
  • · CSV export
  • · Full GEO breakdown + fix recommendations
  • · Unlimited product audits
Pro$38.99/month
  • · 2,000 AI optimizations / month
  • · 30 AI visibility checks / month
  • · Bulk optimize your whole catalog
  • · Direct email support
  • · Everything in Starter
  • · Track 5 competitors (share of voice)
Coverage
1 of 15 features7%
14 of 15 features93%
Unique strengths
  • AI generation
  • ALT text
  • Analytics
  • Audits
  • Bulk editing
  • +10 more
SEO
7%1/15
93%14/15
Monitoring performance
0%0/6
100%6/6
SEO tools
11%1/9
89%8/9
1014onlybothonly
findablePreferd15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

findable scores your catalog on the 11 metadata signals AI shoppers (ChatGPT Shopping, Perplexity Shop, Shopify Sidekick) use to rank products — then rewrites weak fields with Anthropic Claude. The rewriter has an anti-fabrication discipline: it emits [Add length, e.g., 156 cm] placeholders rather than inventing specs. You review every change before it ships.

Preferd scores every product 0-100 on how well AI shopping agents (ChatGPT, Gemini, Copilot, Perplexity) understand and recommend it, rewrites weak fields with AI, applies them to Shopify and shows the before-and-after lift, with one-click revert.

Key points
  • AI rewrites that won't invent specs — [Add length] placeholders, never guesses
  • 0–100 AI-readiness score on 11 signals AI shoppers read — same in, same score
  • Vault: approve a fact once and every rewrite cites it; ban forbidden phrases
  • Apply only when it passes — if a rewrite ships, the readiness rubric passed
  • See a 0-100 AI-readiness score for every product, ranked by opportunity
  • One-click AI rewrite of titles, descriptions, tags and SEO meta
  • Apply changes to Shopify, see the score lift, revert anytime within 30 days
  • A guard alerts you and restores your work if it gets overwritten
Screenshots
Dashboard: AI-readiness score 26 across 17 products, 47 drafts
How we score your products — 11-axis deterministic rubricBoard 11 score 20: 10 things to fix, Vault facts, pending editsDashboard: score 26 across 17 products, 47 drafts to apply now
Preferd: rank your store on AI shopping agents
Optimize your entire product catalog in bulkIdentify individual AI optimization gaps per productAI enrichment suggestions with a live score lift

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasurefindablePreferd
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasurefindablePreferd
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasurefindablePreferd
Free planNot listedYes
Lowest paid monthly plan$29/month$14.99/month(ahead)
Longest free trial7 daysNot listed
Plans listed33

Listing

MeasurefindablePreferd
Shopify category rank#1100(ahead)in SEO#1165in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 1, 2026Jul 16, 2026
Languages1English1English
DeveloperfindablePreferd

FAQ

findable and Preferd: common questions

Is findable or Preferd cheaper?
Only Preferd lists a free plan. Paid plans start at $29/month for findable and $14.99/month for Preferd. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
findable lists 1 the others don’t mention, such as AI generation. Preferd lists 14 the others don’t mention, such as ALT text, Analytics, Audits, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.