Filmo Merchant Connector vs Videoselz Shoppable Video UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Filmo Merchant Connector, Nov 3, 2026 for Videoselz Shoppable Video UGC.
The short answer
- On the Shopify App Store: Filmo Merchant Connector 2.0 from 3 reviews and Videoselz Shoppable Video UGC 5.0 from 40 reviews.
- Only Videoselz Shoppable Video UGC lists a free plan. Paid plans start at $19.99/month for Filmo Merchant Connector and $13.99/month for Videoselz Shoppable Video UGC.
- Videoselz Shoppable Video UGC lists 10 features Filmo Merchant Connector’s listing doesn’t mention, including Add to cart, Analytics, Autoplay.
Head to head
- United States
- India
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Analytics dashboard
- · Branded portable Instant Cart Links
- · Check features filmo.com.au/solutions
- · Shoppable livestreams on IG + FB + web
- · Shoppable reels on Instagram + Facebook
- · Shoppable videos on your website
Growth
- · Analytics dashboard
- · Branded portable Instant Cart Links
- · Check features filmo.com.au/solutions
- · Shoppable livestreams on IG + FB + web
- · Shoppable reels on Instagram + Facebook
- · Shoppable videos on your website
Scale
- · Analytics dashboard
- · Branded portable Instant Cart Links
- · Check features filmo.com.au/solutions
- · Shoppable livestreams on IG + FB + web
- · Shoppable reels on Instagram + Facebook
- · Shoppable videos on your website
Free
- · Add unlimited playlists on any page
- · Basic shoppable video analytics
- · Import Reels and TikToks
- · Tag multiple products
- · Unlimited video views
- · Up to 10 videos per playlist
Pro
- · Add your wordmark and logo to videos
- · Advanced analytics
- · Advanced player design customizations
- · Custom videos per market
- · SEO & GEO optimization
- · Unlimited product tagging
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFilmo Merchant Connector links your store’s products, pricing, inventory, and orders to Filmo. Use Filmo Seller Portal on our website to make Instagram and Facebook reels shoppable, upload shoppable videos, organise live shopping events, and generate Portable Instant Cart Links for campaigns beyond Filmo. Filmo powers selling across Instagram, Facebook, your website, and the Filmo Marketplace.
Import Instagram Reels, TikTok, and UGC in one click. Turn your Instagram Reels, TikTok & UGC into a shoppable video carousel, stories, video slider, video banner, video gallery & floating video popup. Mobile first, swipeable TikTok like interface right on your store. Over 140+ style customizations & behaviors to customize and match to your own store.
- Seamless integration with your Shopify store
- Go live from anywhere using your smartphone with the Filmo app
- Multi-cast your live shows to your social media channels
- Live shows become shoppable replays
- Mobile-Friendly – Optimize videos for a seamless mobile viewing experience.
- Ultra-fast – Video widget does lazy loading and doesn’t affect page loading.
- Customizable – Change look-and-feel and colors to match your brand.
- Easy Setup – Setup Shoppable Instagram-like Reels on store in under 5 mins.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Filmo Merchant Connector |  Videoselz Shoppable Video UGC |
|---|---|---|
| Detected stores | Not published | 216 |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 6 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, India, Pakistan |
Reviews
| Measure | Filmo Merchant Connector | Videoselz Shoppable Video UGC |
|---|---|---|
| App Store rating | 2.0 ★ | 5.0 ★(ahead) |
| App Store reviews | 3 | 40(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 8% |
Pricing
| Measure | Filmo Merchant Connector | Videoselz Shoppable Video UGC |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19.99/month | $13.99/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Filmo Merchant Connector | Videoselz Shoppable Video UGC |
|---|---|---|
| Shopify category rank | #217 | #10(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Video and livestream |
| Built for Shopify | No | Yes |
| Launched | Nov 7, 2024 | Nov 13, 2024 |
| Languages | 1 | 1 |
| Developer | Filma Pty Ltd | RealityShop, Inc. |
FAQ
Filmo Merchant Connector and Videoselz Shoppable Video UGC: common questions
- Is Filmo Merchant Connector or Videoselz Shoppable Video UGC cheaper?
- Only Videoselz Shoppable Video UGC lists a free plan. Paid plans start at $19.99/month for Filmo Merchant Connector and $13.99/month for Videoselz Shoppable Video UGC. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Filmo Merchant Connector or Videoselz Shoppable Video UGC?
- On the Shopify App Store: Filmo Merchant Connector 2.0 from 3 reviews and Videoselz Shoppable Video UGC 5.0 from 40 reviews.
- What features does each app list that the other doesn’t?
- Filmo Merchant Connector lists 7 the others don’t mention, such as Checkout, Live events, Live selling, Livestreams. Videoselz Shoppable Video UGC lists 10 the others don’t mention, such as Add to cart, Analytics, Autoplay, Carousels. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Filmo Merchant Connector, Nov 3, 2026 for Videoselz Shoppable Video UGC; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Filmo Merchant Connector, Nov 3, 2026 for Videoselz Shoppable Video UGC. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.