Filmo Merchant Connector vs Superreel: Shoppable Videos
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Filmo Merchant Connector 2.0 from 3 reviews and Superreel 5.0 from 7 reviews.
- Only Superreel lists a free plan. Paid plans start at $19.99/month for Filmo Merchant Connector and $14.99/month for Superreel.
- Superreel lists 8 features Filmo Merchant Connector’s listing doesn’t mention, including Carousels, Embedded videos, Pop-ups.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Analytics dashboard
- · Branded portable Instant Cart Links
- · Check features filmo.com.au/solutions
- · Shoppable livestreams on IG + FB + web
- · Shoppable reels on Instagram + Facebook
- · Shoppable videos on your website
Growth
- · Analytics dashboard
- · Branded portable Instant Cart Links
- · Check features filmo.com.au/solutions
- · Shoppable livestreams on IG + FB + web
- · Shoppable reels on Instagram + Facebook
- · Shoppable videos on your website
Scale
- · Analytics dashboard
- · Branded portable Instant Cart Links
- · Check features filmo.com.au/solutions
- · Shoppable livestreams on IG + FB + web
- · Shoppable reels on Instagram + Facebook
- · Shoppable videos on your website
Free
- · 1 feed/collection
- · Basic analytics
- · Carousel & Stories widget
- · Up to 10 videos
Pro
- · Advanced analytics
- · Grid, Popup & Reels widgets
- · Unlimited feeds
- · Unlimited videos
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFilmo Merchant Connector links your store’s products, pricing, inventory, and orders to Filmo. Use Filmo Seller Portal on our website to make Instagram and Facebook reels shoppable, upload shoppable videos, organise live shopping events, and generate Portable Instant Cart Links for campaigns beyond Filmo. Filmo powers selling across Instagram, Facebook, your website, and the Filmo Marketplace.
Add shoppable video widgets to your store—carousel, stories, grid, and popup. Customers shop directly from videos. Import from Instagram, TikTok, or upload. No coding required.
- Seamless integration with your Shopify store
- Go live from anywhere using your smartphone with the Filmo app
- Multi-cast your live shows to your social media channels
- Live shows become shoppable replays
- Four widget styles: carousel, stories, grid, and floating popup
- Full-screen vertical player with swipe navigation and product links
- Tag products to videos so customers can add to cart while watching
- Import videos directly from your Instagram or TikTok account
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Filmo Merchant Connector |  Superreel |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Filmo Merchant Connector | Superreel |
|---|---|---|
| App Store rating | 2.0 ★ | 5.0 ★(ahead) |
| App Store reviews | 3 | 7(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Filmo Merchant Connector | Superreel |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19.99/month | $14.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Filmo Merchant Connector | Superreel |
|---|---|---|
| Shopify category rank | #217 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 7, 2024 | Jan 8, 2026 |
| Languages | 1 | 1 |
| Developer | Filma Pty Ltd | Stack Frames Studios |
FAQ
Filmo Merchant Connector and Superreel: common questions
- Is Filmo Merchant Connector or Superreel cheaper?
- Only Superreel lists a free plan. Paid plans start at $19.99/month for Filmo Merchant Connector and $14.99/month for Superreel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Filmo Merchant Connector or Superreel?
- On the Shopify App Store: Filmo Merchant Connector 2.0 from 3 reviews and Superreel 5.0 from 7 reviews.
- What features does each app list that the other doesn’t?
- Filmo Merchant Connector lists 6 the others don’t mention, such as Checkout, Live events, Live selling, Livestreams. Superreel lists 8 the others don’t mention, such as Carousels, Embedded videos, Pop-ups, UGC. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.