Fiducia vs MarginGuard ‑ Profit Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only MarginGuard lists a free plan. Paid plans start at $19/month for Fiducia and $49/month for MarginGuard.
- Fiducia lists 9 features MarginGuard’s listing doesn’t mention, including AI insights, Forecasting, Historical analysis.
Head to head
Starter
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Profit tracking up to 200 orders/mo
- · Shipping & gateway fee tracking
- · Weekly profit email digest
Growth
- · 90-day historical backfill
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Profit tracking up to 1,000 orders/mo
- · Shipping & gateway fee tracking
- · Weekly profit email digest
Scale
- · 90-day historical backfill
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Profit tracking up to 5,000 orders/mo
- · Weekly profit email digest
Pro
- · 90-day historical backfill
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Shipping & gateway fee tracking
- · Unlimited order volume
- · Weekly profit email digest
Free
- · Line-item profit breakdown per order
- · Low-margin order alerts
- · Revenue, profit & margin dashboard
- · Spot products with missing costs
- · Track margins on your last 50 orders
- · Up to 3 cost rules included
Pro
- · All Free features included
- · Auto-tag low-margin orders in Shopify
- · Cost rules by product tag
- · Export order margin data to CSV
- · Full order history - No limits
- · Priority Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost Shopify dashboards show revenue, not profit. A sale can look successful while it is actually losing money once product cost, payment fees, shipping, and discounts are included. Fiducia calculates net profit for every order automatically, using product costs merchants enter and the fees and discounts already present in their store data.
MarginGuard shows your true profit per order — not just revenue. Automatically factor in product costs, shipping, payment fees and discounts to calculate real margins. Identify low-margin and loss-making orders instantly, get alerts when profit drops below your targets, and understand which products or discounts are impacting performance.
- Net profit per order, after costs, fees, and discounts
- Cost of goods sold tracking by product and variant
- Automatic alerts when a product's margin drops
- Customer lifetime value and cohort profit analysis
- See true profit per order with full cost breakdown
- Automatically include costs, fees and discounts
- Get alerts for low-margin or loss-making orders
- Identify your most and least profitable products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fiducia |  MarginGuard |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Fiducia | MarginGuard |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fiducia | MarginGuard |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Fiducia | MarginGuard |
|---|---|---|
| Shopify category rank | Not enough data | #1185 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 30, 2026 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | Fiducia App | GuardApps |
FAQ
Fiducia and MarginGuard: common questions
- Is Fiducia or MarginGuard cheaper?
- Only MarginGuard lists a free plan. Paid plans start at $19/month for Fiducia and $49/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fiducia lists 9 the others don’t mention, such as AI insights, Forecasting, Historical analysis, Lifetime value (LTV). MarginGuard lists 2 the others don’t mention, such as Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.