Fiducia vs MarginGuard
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only MarginGuard lists a free plan. Paid plans start at $19/month for Fiducia and $19/month for MarginGuard.
- Fiducia lists 7 features MarginGuard’s listing doesn’t mention, including Analytics dashboard, Lifetime value (LTV), Loyalty analysis.
Head to head
Starter
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Profit tracking up to 200 orders/mo
- · Shipping & gateway fee tracking
- · Weekly profit email digest
Growth
- · 90-day historical backfill
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Profit tracking up to 1,000 orders/mo
- · Shipping & gateway fee tracking
- · Weekly profit email digest
Scale
- · 90-day historical backfill
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Profit tracking up to 5,000 orders/mo
- · Weekly profit email digest
Pro
- · 90-day historical backfill
- · CSV bulk COGS import
- · Per-order & per-product margin breakdown
- · Shipping & gateway fee tracking
- · Unlimited order volume
- · Weekly profit email digest
Free trial
- · 30-day trend preview
- · Basic cost maintenance
- · Manual ad/refund entry
- · Promotion risk simulator
- · Recent order profit
Growth
- · Ad/refund CSV import
- · Bulk cost CSV import
- · Loss reason breakdown
- · Profit summaries and trends
- · SKU profit leaderboard
Scale
- · Everything in Growth
- · High-volume order review
- · Refund webhook sync
- · Reserved ad API expansion
- · Subscription status sync
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost Shopify dashboards show revenue, not profit. A sale can look successful while it is actually losing money once product cost, payment fees, shipping, and discounts are included. Fiducia calculates net profit for every order automatically, using product costs merchants enter and the fees and discounts already present in their store data.
MarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.
- Net profit per order, after costs, fees, and discounts
- Cost of goods sold tracking by product and variant
- Automatic alerts when a product's margin drops
- Customer lifetime value and cohort profit analysis
- Track true order profit after discounts, fees, and shipping
- Maintain product, packaging, and fulfillment costs by variant
- Review SKU profit rankings and daily profit trends
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fiducia |  MarginGuard |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Fiducia | MarginGuard |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fiducia | MarginGuard |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Fiducia | MarginGuard |
|---|---|---|
| Shopify category rank | Not enough data | #823 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 30, 2026 | May 26, 2026 |
| Languages | 1 | 6 |
| Developer | Fiducia App | MarginGuard |
FAQ
Fiducia and MarginGuard: common questions
- Is Fiducia or MarginGuard cheaper?
- Only MarginGuard lists a free plan. Paid plans start at $19/month for Fiducia and $19/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fiducia lists 7 the others don’t mention, such as Analytics dashboard, Lifetime value (LTV), Loyalty analysis, Notifications. MarginGuard lists 5 the others don’t mention, such as Activity tracking, Benchmarking, Funnel analysis, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.