FFM Tracker vs Marko ‑ UTM Order Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 1, 2026 for FFM Tracker, Oct 13, 2026 for Marko.
The short answer
- Marko lists 6 features FFM Tracker’s listing doesn’t mention, including Custom dashboards, Custom reports, Historical analysis.
Head to head
Starter
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 300 tracked orders/month
Professional
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 1500 tracked orders/month
Business
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 5000 tracked orders/month
Enterprise
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Unlimited tracked orders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFFM Tracker helps merchants attribute Shopify orders to Feature.fm campaigns by capturing the FFM parameter when a customer lands on the store and carrying that attribution through checkout. When an order is paid, the app sends the conversion details to Feature.fm so merchants can connect sales back to the campaign that drove the visit.
Marko - UTM Order Tracker captures UTM parameters from storefront visits, then connects that attribution data to Shopify orders. Merchants can see which source, medium, and campaign generated tracked orders, review attribution directly inside Shopify Admin, and use a simple report to compare order volume by campaign source.
- Capture FFM parameters from store visits
- Store attribution in the customer session and cart
- Send paid order conversions to Feature.fm
- Capture UTM parameters from storefront visits
- Show campaign attribution inside Shopify orders
- Report tracked orders by source, medium and campaign
- "Buy Now" & Direct Checkout tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FFM Tracker |  Marko |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FFM Tracker | Marko |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FFM Tracker | Marko |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $19/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | FFM Tracker | Marko |
|---|---|---|
| Shopify category rank | #610 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 1, 2026 | Jun 1, 2026 |
| Languages | 1 | 1 |
| Developer | Feature.fm | OrangeWeb |
FAQ
FFM Tracker and Marko: common questions
- What features does each app list that the other doesn’t?
- FFM Tracker lists 1 the others don’t mention, such as Event tracking. Marko lists 6 the others don’t mention, such as Custom dashboards, Custom reports, Historical analysis, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 1, 2026 for FFM Tracker, Oct 13, 2026 for Marko; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 1, 2026 for FFM Tracker, Oct 13, 2026 for Marko. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.