FFM Tracker vs FirstTrack — Ad Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 1, 2026 for FFM Tracker, Nov 9, 2026 for FirstTrack.
The short answer
- Only FirstTrack lists a free plan.
- FirstTrack lists 7 features FFM Tracker’s listing doesn’t mention, including Abandoned cart, Activity tracking, Page views.
Head to head
FREE Plan
- · 1 Shopify store
- · 100 orders per month
- · Live revenue and attribution dashboard
- · Server-side event tracking
- · Ten-tier attribution engine
Strarter
- · 1,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Smart event filtering
- · Ten-tier attribution engine
Growth
- · 5,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Scale
- · 15,000 orders per month
- · CSV export
- · Custom tracking domains
- · Live event debugger and delivery logs
- · Priority support
- · Smart event filtering
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFFM Tracker helps merchants attribute Shopify orders to Feature.fm campaigns by capturing the FFM parameter when a customer lands on the store and carrying that attribution through checkout. When an order is paid, the app sends the conversion details to Feature.fm so merchants can connect sales back to the campaign that drove the visit.
FirstTrack forwards your Shopify conversion events directly from your server to Meta, TikTok, Google, Pinterest, Snapchat, and X via each platform's official Conversions API. Because events never pass through the shopper's browser, ad blockers, Safari ITP, and iOS tracking restrictions don't interfere with delivery.
- Capture FFM parameters from store visits
- Store attribution in the customer session and cart
- Send paid order conversions to Feature.fm
- Send purchase events to Meta, TikTok, Google, Pinterest, Snapchat and X
- Ten-tier attribution engine matches orders across multiple signals
- Real-time event debugger: inspect every payload, status code, and retry
- One dashboard across all your Shopify stores — unified attribution reporting
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FFM Tracker |  FirstTrack |
|---|---|---|
| Detected stores | Not published | 6 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Food, Beverages & Tobacco, Home & Garden |
| Top store countries | Not published | Not published |
Reviews
| Measure | FFM Tracker | FirstTrack |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FFM Tracker | FirstTrack |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | FFM Tracker | FirstTrack |
|---|---|---|
| Shopify category rank | #610(ahead) | #874 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 1, 2026 | Jun 12, 2026 |
| Languages | 1 | 1 |
| Developer | Feature.fm | GTN MANAGEMENT SRL |
FAQ
FFM Tracker and FirstTrack: common questions
- Is FFM Tracker or FirstTrack cheaper?
- Only FirstTrack lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FirstTrack lists 7 the others don’t mention, such as Abandoned cart, Activity tracking, Page views, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 1, 2026 for FFM Tracker, Nov 9, 2026 for FirstTrack; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 1, 2026 for FFM Tracker, Nov 9, 2026 for FirstTrack. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.