Fettle: Store Health & SEO vs Search Control
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 25, 2026 for Fettle, Nov 3, 2026 for Search Control.
The short answer
- Both list a free plan. Paid plans start at $9/month for Fettle and $14.99/month for Search Control.
- Fettle lists 10 features Search Control’s listing doesn’t mention, including AI generation, Analytics, Broken links.
Head to head
Free
- · 10 AI drafts a month
- · 14 days of scan history
- · 3 manual scans a month
- · Apply up to 10 fixes a month
- · Every issue, 10 fixable at a time
Basic
- · 20 manual scans a month
- · 200 AI drafts a month
- · 90 days of scan history
- · Automatic weekly scans
- · Every issue fixable, CSV export
- · Unlimited fixes, one at a time
Pro
- · 1,000 AI drafts a month
- · 100 manual scans a month
- · 365 days of scan history
- · Approve fixes in bulk
- · Automatic daily scans
Agency
- · 300 manual scans a month
- · 5,000 AI drafts a month
- · 730 days of scan history
- · Approve fixes in bulk
- · Automatic daily scans
- · One owner login for up to 10 stores
Free
- · 25 one-click fixes
- · 3 scans every 30 days
- · Change history and undo
- · Full score and issue list
- · Up to 1,000 products
Premium
- · 20 scans every 30 days
- · Automatic weekly or monthly scans
- · Fix every issue at once
- · Recommended improvements
- · Unlimited one-click fixes
- · Up to 20,000 products
Premium Plue
- · Everything in Premium
- · Up to 100,000 products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFettle scans your products, collections and images for problems that hurt search visibility and shopper trust, such as missing or duplicate meta titles, missing alt text, thin product descriptions and oversized images. Each issue shows what was found, why it matters and how to fix it. For SEO titles, meta descriptions and alt text, you can have AI draft the new value or type your own.
Search Control checks every product and collection in your store for the problems that keep them out of search results: missing or overlong SEO titles, missing meta descriptions, thin or duplicate text, and images without alt text. Each issue is explained in plain words, and most can be fixed in one click, using your own product names, descriptions and tags.
- Health score out of 100, with SEO, product and image scores and a trend
- Every issue with its evidence, severity and plain steps to fix it
- AI drafts SEO titles, meta descriptions and image alt text you can edit
- Preview each change, approve it, and restore the original at any time
- See where your catalog stands with a Search Health Score and a clear to-do list
- Fix SEO titles, meta descriptions and image alt text in one click
- Put your product tags into the titles and descriptions search engines read
- Preview every change before it's made, and undo any fix with one click
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fettle | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Fettle | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fettle | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $14.99/month |
| Longest free trial | 3 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Fettle | |
|---|---|---|
| Shopify category rank | #1025 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 13, 2026 | Nov 3, 2026 |
| Languages | 1 | 1 |
| Developer | Salman Khan | wombatguru |
FAQ
Fettle and Search Control: common questions
- Is Fettle or Search Control cheaper?
- Both list a free plan. Paid plans start at $9/month for Fettle and $14.99/month for Search Control. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fettle lists 10 the others don’t mention, such as AI generation, Analytics, Broken links, Content optimization. Search Control lists 2 the others don’t mention, such as Bulk editing, Meta tags. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 25, 2026 for Fettle, Nov 3, 2026 for Search Control; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 25, 2026 for Fettle, Nov 3, 2026 for Search Control. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.