Fettle: Form Builder vs Formlane: Contact Form Builder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 26, 2026 for Fettle, Nov 4, 2026 for Formlane.
The short answer
- Only Fettle lists a free plan. Paid plans start at $9.99/month for Fettle and $7.99/month for Formlane.
- Formlane lists 10 features Fettle’s listing doesn’t mention, including Custom fields, Dashboard, Data export.
Head to head
free
- · 3 forms with full design control
- · 50 submissions a month
- · Email each answer to up to 3 addresses
- · Short text, long text, email, phone and
- · Spam protection, the automatic reply and
pro
- · CC and BCC copies of each email
- · Email routing by answer
- · Every field type, including a product pi
- · Show or hide fields based on answers
- · Submissions saved in the app: inbox, not
- · Unlimited forms and submissions
business
- · Everything in Pro
- · Up to 25 email addresses per form
- · Up to 5 stores under one owner account
Formlane Pro
- · 30-day free trial, once per store
- · Contact button on every page
- · Email alerts to up to 3 addresses
- · Every publish is a version to restore
- · Inbox, search and spreadsheet download
- · Photos and PDFs, up to 10 MB each
Pro (Shopify Plus)
- · 30-day free trial, once per store
- · Everything in Formlane Pro
- · For stores on the Shopify Plus plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFettle Form Builder lets you build the forms your store needs without code: contact, quote requests, wholesale and vendor applications, product questions, call-backs, custom orders and feedback. Start from a template, add and arrange fields, show fields only when an answer calls for them, and style the form to match your theme with a live preview. Add it to any page from the theme editor.
Put a contact form on your store. Pick a ready form (contact, wholesale inquiry or return request), change the questions, and add it to your contact page in one click. Every message is saved in your inbox first, then emailed to you, so it cannot get lost. Open a message, see the answers and files, and reply from your own email. Alerts can go to up to three emails.
- Start from 8 templates: contact, quote, wholesale, product questions and more
- Design tab with live preview: widths, colours, borders, spacing and button
- Add a form to any page from the theme editor, in any section
- Inbox with statuses, notes, search, filters and CSV export
- Three ready forms: contact, wholesale inquiry and return request
- Every message is saved in your inbox first, then emailed to you
- Show a question only when an earlier answer calls for it. Photos and PDFs
- A contact button on every page that opens your form in a dialog
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | ||
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ||
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Fettle and Formlane: common questions
- Is Fettle or Formlane cheaper?
- Only Fettle lists a free plan. Paid plans start at $9.99/month for Fettle and $7.99/month for Formlane. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fettle lists 6 the others don’t mention, such as Custom CSS, Custom JavaScript, Email responses, Email templates. Formlane lists 10 the others don’t mention, such as Custom fields, Dashboard, Data export, Embedded forms. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 26, 2026 for Fettle, Nov 4, 2026 for Formlane; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 26, 2026 for Fettle, Nov 4, 2026 for Formlane. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.