Fetchply AI Chatbot Live Chat vs Merchant AI: Chatbots & Agents
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026 for Fetchply AI Chatbot Live Chat, Oct 13, 2026 for Merchant AI.
The short answer
- On the Shopify App Store: Fetchply AI Chatbot Live Chat 5.0 from 3 reviews and Merchant AI 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $18/month for Fetchply AI Chatbot Live Chat and $25/month for Merchant AI.
- Merchant AI lists 8 features Fetchply AI Chatbot Live Chat’s listing doesn’t mention, including Behavior tracking, Cart recovery, Chat flows.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to install
- · 200 AI Replies/month
- · AI order tracking
- · Lead capture
- · Lead capture
- · Unlimited Messages
- · Up to 400 products or 10 MB data
Starter
- · 5500 AI Replies/month
- · AI shopping assistant
- · Conversation logs
- · Standard AI model
- · Standard support
- · Unlimited Messages
Pro
- · 15,000 AI Replies/month
- · AI order tracking
- · AI replies on social channels
- · Everything in Starter
- · MCP Server
- · Priority support
Business
- · 28,000 AI Replies/month
- · All channels & integrations
- · Dedicated support
- · Everything in Pro
- · Pro AI model for higher accuracy
- · Up to 15,000 products or 500 MB data
Free Plan
- · 1 AI agent
- · 1 MB knowledge base
- · 1 team seat
- · 20 messages / month
- · Website & file sources
Starter Plan
- · 1 AI agent
- · 15 MB knowledge base
- · 2 team seats
- · 400 messages / month
- · Advanced analytics
- · All source types
Pro Plan
- · 2,500 messages / month
- · 3 AI agents
- · 30 MB knowledge base
- · 5 team seats
- · Advanced analytics
- · All source types
Business Plan
- · 10 team seats
- · 5 AI agents
- · 60 MB knowledge base
- · 9,000 messages / month
- · Advanced analytics
- · All source types
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFetchply turns your store pages, product catalog, policies, and help content into an AI chat agent for your storefront. The agent answers shopper questions around the clock, recommends products, helps with order questions, captures leads, and hands the conversation to your team when a person is needed.
Merchant AI installs on your Shopify store and indexes your products, collections, policies, and content, refreshing whenever your catalog changes. Shoppers ask questions and get answers grounded in your store data. They can see product recommendations, add to cart, look up an order, or start a return inside the chat. You set the agent's tone, refund posture, and escalation rules in plain English.
- AI chat answers based on your store content and policies
- Product catalog and order lookup for customer questions
- Conversation inbox with lead capture and human handoff
- Analytics show top questions and unanswered requests
- Auto-syncs your products, collections, policies, and blog posts on install
- Recommends products and adds to cart inside the conversation
- Looks up orders, tracking, and starts returns without leaving chat
- Set your tone, refund posture, and escalation rules in plain English
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fetchply AI Chatbot Live Chat |  Merchant AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Fetchply AI Chatbot Live Chat | Merchant AI |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 3(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fetchply AI Chatbot Live Chat | Merchant AI |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $18/month(ahead) | $25/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Fetchply AI Chatbot Live Chat | Merchant AI |
|---|---|---|
| Shopify category rank | #183(ahead) | #674 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 29, 2026 | May 21, 2026 |
| Languages | 1 | 1 |
| Developer | Rana Haroon | Cross Digital Ltd |
FAQ
Fetchply AI Chatbot Live Chat and Merchant AI: common questions
- Is Fetchply AI Chatbot Live Chat or Merchant AI cheaper?
- Both list a free plan. Paid plans start at $18/month for Fetchply AI Chatbot Live Chat and $25/month for Merchant AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Fetchply AI Chatbot Live Chat or Merchant AI?
- On the Shopify App Store: Fetchply AI Chatbot Live Chat 5.0 from 3 reviews and Merchant AI 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Fetchply AI Chatbot Live Chat lists 4 the others don’t mention, such as Chat assignment, Color and font, Live chat, Send transcript. Merchant AI lists 8 the others don’t mention, such as Behavior tracking, Cart recovery, Chat flows, Chat window. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026 for Fetchply AI Chatbot Live Chat, Oct 13, 2026 for Merchant AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026 for Fetchply AI Chatbot Live Chat, Oct 13, 2026 for Merchant AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.