Fetch Schema Builder vs Schema Plus ‑ AI & SEO JSON‑LD
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Fetch Schema Builder, Nov 9, 2026 for Schema Plus.
The short answer
- Only Fetch Schema Builder lists a free plan. Paid plans start at $10.99/month for Fetch Schema Builder and $10.99/month for Schema Plus.
- Fetch Schema Builder lists 8 features Schema Plus’s listing doesn’t mention, including Audits, Content analysis, Conversion tracking.
Head to head
Schema for Rich Snippets: increases SEO and Google rankings
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Core schema generation tools
- · Up to 2 Custom Schemas
- · Works on Products, Page, and Blogs
Pro Plan
- · Priority support
- · Unlimited Custom Schemas Fields
- · Works on Products, Page, and Blogs
Lite Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with AliExpress, Judge.me
- · Junip, Loox, Okendo, Reviews.io, Ryviu
- · Stamped.io & Yotpo review apps
- · Up to 5 Product & Review Schemas
Essential Plan
- · & Breadcrumbs Schemas
- · 24/7 Live Chat, Email & Free Setup Call
- · Collection, Store Pages, Search Box
- · Compatible with top review apps
- · Organization, Blogs, Blog Posts
- · Up to 250 Product & Review Schemas
Premium Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with top review apps
- · Google Search Console Performance Report
- · Merchant Listings
- · Shipping&Return Policy, Local Business
- · Unlimited Product & Review Schemas
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis app lets merchants build structured data schemas for products, pages, and blogs without coding. Fields can be mapped to native Shopify data like product handle, SKU, and content, or to metafields for greater flexibility. It helps improve how store content is understood by search engines while giving merchants full control over schema structure and data sources.
Engineered for Shopify brands that treat search visibility as a growth channel. SchemaPlus powers SEO, AEO and GEO with precise structured data across Product, Review, Merchant Listing, FAQ, Local Business and more. Resolve Google Search Console errors caused by missing or incorrect schema, eliminate duplicate or conflicting markup, and keep your data accurate for rich results.
- Create custom schema markup for products, pages, and blogs
- Map schema fields to Shopify data & metadata such as product specifications
- Use metafields as dynamic data sources for schema fields
- 24/7 Expert support (Zoom, chat, e-mail)
- Integration with most review apps on Shopify
- Most complete schema with FAQPage, Recipe, Product, Breadcrumbs, Logo (cont.)
- And LocalBusiness, Organization, Blog, Article, Pages, Website schemas
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fetch Schema Builder |  Schema Plus |
|---|---|---|
| Detected stores | Not published | 856 |
| Net store change, 28 days | 0 | −44 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 20% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Fetch Schema Builder | Schema Plus |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 592 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 12% |
Pricing
| Measure | Fetch Schema Builder | Schema Plus |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10.99/month | $10.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Fetch Schema Builder | Schema Plus |
|---|---|---|
| Shopify category rank | #679 | #62(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 in SEO |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Nov 21, 2018 |
| Languages | 1 | 5 |
| Developer | Brandography | SchemaPlus Inc |
FAQ
Fetch Schema Builder and Schema Plus: common questions
- Is Fetch Schema Builder or Schema Plus cheaper?
- Only Fetch Schema Builder lists a free plan. Paid plans start at $10.99/month for Fetch Schema Builder and $10.99/month for Schema Plus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fetch Schema Builder lists 8 the others don’t mention, such as Audits, Content analysis, Conversion tracking, Link analysis. Schema Plus lists 6 the others don’t mention, such as Breadcrumbs, JSON-LD, Local SEO, Page indexing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Fetch Schema Builder, Nov 9, 2026 for Schema Plus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Fetch Schema Builder, Nov 9, 2026 for Schema Plus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.