Feed Sync ‑ Unlimited XML Feed vs Merchant XML Feed Maker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Both list a free plan. Paid plans start at $2.99/month for Feed Sync and $4.99/month for Merchant XML Feed Maker.
- Feed Sync lists 14 features Merchant XML Feed Maker’s listing doesn’t mention, including Attribute filtering, Attribute mapping, Collection targeting.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · Automatic Feed Sync (Every 10 Hours)
- · Live Chat Support + Email
- · Multiple Channel Support
- · Up to 1 Feeds
- · Up to 500 Products
- · Up to 500 Variants
Starter
- · Automatic Feed Sync (Every 3 Hours)
- · Extra 100 Products & 200 Variants $0.07
- · Multiple Channel Support
- · Priority Live Support + WhatsApp + Email
- · Up to 2,000 Products
- · Up to 5 Feeds
Growth
- · Automatic Feed Sync (Every 1 Hour)
- · Extra 100 Products & 200 Variants $0.06
- · Multi-Market Support
- · Multiple Channel Support
- · Priority Live Support + WhatsApp + Email
- · Up to 10 Feeds
PRO
- · Automatic Feed Sync (Every 1 Hour)
- · Multi-Market Support
- · Multiple Channel Support
- · Priority Live Support + WhatsApp + Email
- · Umlimited Products
- · Unlimited Feeds
Free
- · All Features Unlocked
- · Limited Diagnostics
- · Up to 25 Products
Basic
- · All Features Unlocked
- · Unlimited Diagnostics
- · Up to 1,000 Products
Extended
- · All Features Unlocked
- · Unlimited Diagnostics
- · Up to 5,000 Products
Advanced
- · All Features Unlocked
- · Each Additional Product costs $0.0025
- · Multi-Markets Support
- · Pay-As-You go above 50,000 products
- · Premium Support
- · Unlimited Diagnostics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFeedSync lets you create and manage ultimate product feeds for Google Shopping, Meta, TikTok, Snapchat, Ai Agent LLM (chatgpt) Oh My Goods and marketplaces. Sync Shopify products in real time so price, stock, and product changes update automatically across all channels. Build custom feeds, map attributes, and use ready templates.
Feed Maker helps merchants create a public Google Merchant XML feed directly from their Shopify catalog. It rebuilds feeds in the background, supports variant-level output, lets merchants manage product and variant overrides, and surfaces warnings and diagnostics so catalog issues can be fixed before they affect channel syncs.
- Live synchronization keeps product feeds always accurate.
- Automatic updates reduce manual work and prevent errors.
- Easily manage feeds for Google Shopping, Meta, and more.
- Background feed periodic rebuilds with live progress and diagnostics
- Variant-level feed output with product and variant override support
- Public XML feed URL with warning previews and downloadable diagnostics
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Feed Sync |  Merchant XML Feed Maker |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Feed Sync | Merchant XML Feed Maker |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 8 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Feed Sync | Merchant XML Feed Maker |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $2.99/month(ahead) | $4.99/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Feed Sync | Merchant XML Feed Maker |
|---|---|---|
| Shopify category rank | #34(ahead) | #172 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 1, 2025 | May 27, 2026 |
| Languages | 1 | 1 |
| Developer | Softit Digital | Kockatoos SARL |
FAQ
Feed Sync and Merchant XML Feed Maker: common questions
- Is Feed Sync or Merchant XML Feed Maker cheaper?
- Both list a free plan. Paid plans start at $2.99/month for Feed Sync and $4.99/month for Merchant XML Feed Maker. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Feed Sync lists 14 the others don’t mention, such as Attribute filtering, Attribute mapping, Collection targeting, Custom formulas. Merchant XML Feed Maker lists 1 the others don’t mention, such as Scheduled sync. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.