Feedmanager ‑ Shopping Feeds vs Playecom Merchant Optimizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Feedmanager, Nov 8, 2026 for Playecom Merchant Optimizer.
The short answer
- Only Feedmanager lists a free plan. Paid plans start at $5/month for Feedmanager and $14.90/month for Playecom Merchant Optimizer.
- Feedmanager lists 12 features Playecom Merchant Optimizer’s listing doesn’t mention, including Attribute filtering, Custom labels, Headless.
Head to head
- Brazil
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 0 automatic updates per feed per day
- · 1 feed included
- · Feed rules & filters
- · Multi currency
- · Multi language
- · Unlimited manual updates
Base
- · 1 automatic update per feed per day
- · 2 feeds included
- · Feed rules & filters
- · Multi currency
- · Multi language
- · Unlimited manual updates
Mid
- · 1 automatic updates per feed per day
- · 4 feeds included
- · Feed rules & filters
- · Multi currency
- · Multi language
- · Unlimited manual updates
Pro
- · 20 feeds included
- · 4 automatic updates per feed per day
- · Feed rules & filters
- · Multi currency
- · Multi language
- · Unlimited manual updates
Starter
- · Até 500 Variantes
- · Auditoria de catálogo
- · Feed para Google Merchant
- · Parcelamento no Feed
- · Preço Pix no Feed
Growth
- · Até 2.500 Variantes
- · Google + Meta feeds
- · Insights semanais por IA
- · Regras avançadas
Pro
- · Até 10.000 Variantes
- · Processamento prioritário
- · Recursos para catálogos maiores
- · Todos os recursos Growth
Scale
- · Até 50.000 Variantes
- · Maior capacidade operacional
- · Suporte a grandes catálogos
- · Todos os recursos Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSimplify your product feed management with our versatile tool. Ideal for merchants advertising on Google Shopping, Meta Ads, Pinterest, Twitter (X), and more. Our app offers pre-mapped settings for popular channels and full customization for any language, currency, and product criteria. Save time and enhance marketing efforts with advanced filters and rules, ensuring your feeds meet your exact needs.
O Playecom Merchant Optimizer gera um feed XML para Google Merchant Center com produtos, variantes, estoque e preços da sua loja. Configure preço promocional, desconto informado para PIX e parcelamento no feed, mapeie atributos essenciais e visualize a saída antes da publicação.
- Full Customization: Customize feeds for any language, currency, and criteria.
- Quick setup with pre-configured settings for Google Shopping, Meta Ads and more.
- Advanced Filters & Rules: Tailor your feeds with advanced filters and rules.
- Multi-Channel Support: Create feeds for any channel.
- Gere um feed XML customizado para produtos e variantes da sua loja.
- Defina regras de preço, promoção, PIX e parcelamento no feed
- Visualize e publique uma URL de feed dedicada ou customizada para sua loja
- Mantenha preço, estoque e disponibilidade atualizados no feed.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Feedmanager |  Playecom Merchant Optimizer |
|---|---|---|
| Detected stores | Not published | 6 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Furniture, Health & Beauty |
| Top store countries | Not published | Brazil |
Reviews
| Measure | Feedmanager | Playecom Merchant Optimizer |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Feedmanager | Playecom Merchant Optimizer |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $14.90/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Feedmanager | Playecom Merchant Optimizer |
|---|---|---|
| Shopify category rank | #41(ahead) | #83 |
| Shopify App Charts | Not on this week’s charts | #10 in Product feeds |
| Built for Shopify | No | No |
| Launched | Aug 6, 2024 | Sep 16, 2026 |
| Languages | 1 | 1 |
| Developer | Ondigital | Agencia FY |
FAQ
Feedmanager and Playecom Merchant Optimizer: common questions
- Is Feedmanager or Playecom Merchant Optimizer cheaper?
- Only Feedmanager lists a free plan. Paid plans start at $5/month for Feedmanager and $14.90/month for Playecom Merchant Optimizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Feedmanager lists 12 the others don’t mention, such as Attribute filtering, Custom labels, Headless, Inventory support. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Feedmanager, Nov 8, 2026 for Playecom Merchant Optimizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Feedmanager, Nov 8, 2026 for Playecom Merchant Optimizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.