FeedGeni ‑ Product Feeds vs Merchant XML Feed Maker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for FeedGeni, Oct 14, 2026 for Merchant XML Feed Maker.
The short answer
- Both list a free plan. Paid plans start at $5/month for FeedGeni and $4.99/month for Merchant XML Feed Maker.
- FeedGeni lists 20 features Merchant XML Feed Maker’s listing doesn’t mention, including Attribute filtering, Attribute mapping, Bulk editing.
Head to head
Google Shopping, Facebook Feed, Bing Shopping and RSS Feed
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Feed
- · All Shopping Channels
- · Manual Feed Updates
- · Manual Product Updates
- · Up to 50 Products / SKUs per feed
Starter
- · 1 Feed
- · All Shopping Channels
- · Automatic Feed Updates
- · Automatic Product Updates
- · Free Initial Feed Setup
- · Up to 500 Products / SKUs per feed
Economy
- · 10 Feeds
- · All Shopping Channels
- · Free Initial Feed Setup
- · Up to 2,000 Products / SKUs per feed
- · XML/CSV/TXT Custom Feed Support
Enterprise
- · 20 Feeds
- · All Shopping Channels
- · Free Initial Feed Setup
- · Up to 50,000 Products / SKUs per feed
- · XML/CSV/TXT Custom Feed Support
Free
- · All Features Unlocked
- · Limited Diagnostics
- · Up to 25 Products
Basic
- · All Features Unlocked
- · Unlimited Diagnostics
- · Up to 1,000 Products
Extended
- · All Features Unlocked
- · Unlimited Diagnostics
- · Up to 5,000 Products
Advanced
- · All Features Unlocked
- · Each Additional Product costs $0.0025
- · Multi-Markets Support
- · Pay-As-You go above 50,000 products
- · Premium Support
- · Unlimited Diagnostics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFeedGeni enables Shopify merchants to create, manage and optimize product feeds for any shopping channel and includes templates for popular channels like: Google Merchant Center, OpenAI, Facebook/Instagram, TikTok, Reddit, Pinterest, Snapchat, PriceRunner, Ascend. Paid account feeds are updated automatically as your product catalog changes.
Feed Maker helps merchants create a public Google Merchant XML feed directly from their Shopify catalog. It rebuilds feeds in the background, supports variant-level output, lets merchants manage product and variant overrides, and surfaces warnings and diagnostics so catalog issues can be fixed before they affect channel syncs.
- Shopping feeds for any marketing channel, including Google, FB/IG and TikTok.
- Keep feeds in sync automatically as your catalog changes.
- Advanced features such as custom titles & descriptions for your products
- Background feed periodic rebuilds with live progress and diagnostics
- Variant-level feed output with product and variant override support
- Public XML feed URL with warning previews and downloadable diagnostics
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FeedGeni |  Merchant XML Feed Maker |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FeedGeni | Merchant XML Feed Maker |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 32 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FeedGeni | Merchant XML Feed Maker |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5/month | $4.99/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | FeedGeni | Merchant XML Feed Maker |
|---|---|---|
| Shopify category rank | #110(ahead) | #172 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 12, 2014 | May 27, 2026 |
| Languages | 1 | 1 |
| Developer | FeedGeni | Kockatoos SARL |
FAQ
FeedGeni and Merchant XML Feed Maker: common questions
- Is FeedGeni or Merchant XML Feed Maker cheaper?
- Both list a free plan. Paid plans start at $5/month for FeedGeni and $4.99/month for Merchant XML Feed Maker. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FeedGeni lists 20 the others don’t mention, such as Attribute filtering, Attribute mapping, Bulk editing, Collection targeting. Merchant XML Feed Maker lists 1 the others don’t mention, such as Error validation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for FeedGeni, Oct 14, 2026 for Merchant XML Feed Maker; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for FeedGeni, Oct 14, 2026 for Merchant XML Feed Maker. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.