SB: Facebook Pixel and TikTok vs Upstack Data ‑ Tracking Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 26, 2026 for SB, Nov 8, 2026 for Upstack Data.
The short answer
- On the Shopify App Store: SB 3.2 from 22 reviews and Upstack Data 4.7 from 37 reviews.
- Paid plans start at $10/month for SB and $99/month for Upstack Data.
- Upstack Data lists 10 features SB’s listing doesn’t mention, including Activity tracking, Conversion tracking, Dashboards.
Head to head
Facebook Multiple Pixels - Conversions API Tracking
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1 active pixel
- · 24/7/365 Support
- · Conversion API for an active pixel
- · Server-side tracking
- · Supports FB, TikTok, Snapchat, Pinterest
Standard
- · 24/7/365 Support
- · 5 active pixels
- · Conversion API for active pixels
- · Server-side tracking
- · Supports FB, TikTok, Snapchat, Pinterest
Unlimited
- · 24/7/365 Support
- · Unlimited Conversion APIs Tracking
- · Unlimited Facebook / Meta Pixels
- · Unlimited Pinterest Tags
- · Unlimited Server-side Events
- · Unlimited SnapChat Pixels
Attribution
- · Channel attribution reporting
- · Marketing performance dashboards
- · Multi-touch attribution
- · P&L and contribution margin reporting
- · Reporting-only: attribution, performance
- · Unlimited custom dashboards
Signal
- · Bot, fraud and referrer filtering
- · Click ID and cookie restoration
- · Custom conversions and signal engineerin
- · Delivery to every supported ad, email an
- · Event logs and delivery monitoring
- · Identity resolution against a national d
Attribution + Sign
- · Everything in Attribution and Signal
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGet precise tracking across major ad platforms with multipixel support, like pixel Facebook (Meta pixel), TikTok pixels, Snapchat pixels, and Pinterest tag. Capture every customer action using server-side events powered by unlimited Conversion API integrations, bypassing iOS 14.5+ limitations and ad blocks.
Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API.
- Use Facebook Conversions API for a more accurate reporting
- Install multiple Facebook Pixels as backup, and Collection Pixels in few clicks
- Unlimited Server side tracking with Facebook Conversions API for all your pixels
- Fast reporting. Never miss a sale. No more iOS 14.5+ issues
- UpStack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: Doubles Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SB |  Upstack Data |
|---|---|---|
| Detected stores | Not published | 342 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 19 |
| Big-brand share | Not enough data | 38% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Netherlands |
Reviews
| Measure | SB | Upstack Data |
|---|---|---|
| App Store rating | 3.2 ★ | 4.7 ★(ahead) |
| App Store reviews | 22 | 37(ahead) |
| New reviews, 28 days | 0 | 1(ahead) |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SB | Upstack Data |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $99/month |
| Longest free trial | 14 days | 21 days |
| Plans listed | 3 | 3 |
Listing
| Measure | SB | Upstack Data |
|---|---|---|
| Shopify category rank | #396 | #56(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 on Pricing moves in Analytics |
| Built for Shopify | No | No |
| Launched | Sep 26, 2018 | Jan 10, 2023 |
| Languages | 19 | 1 |
| Developer | Shark Byte, Inc | Upstack Data |
FAQ
SB and Upstack Data: common questions
- Is SB or Upstack Data cheaper?
- Paid plans start at $10/month for SB and $99/month for Upstack Data. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, SB or Upstack Data?
- On the Shopify App Store: SB 3.2 from 22 reviews and Upstack Data 4.7 from 37 reviews.
- What features does each app list that the other doesn’t?
- SB lists 7 the others don’t mention, such as Abandoned cart, Bid optimization, Checkout analytics, Page views. Upstack Data lists 10 the others don’t mention, such as Activity tracking, Conversion tracking, Dashboards, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 26, 2026 for SB, Nov 8, 2026 for Upstack Data; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 26, 2026 for SB, Nov 8, 2026 for Upstack Data. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.