SB: Facebook Pixel and TikTok vs Omega ‑ Pinterest Pixels, CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 26, 2026 for SB, Nov 8, 2026 for Omega.
The short answer
- On the Shopify App Store: SB 3.2 from 22 reviews and Omega 5.0 from 24 reviews.
- Paid plans start at $10/month for SB and $9.95/month for Omega.
- SB lists 12 features Omega’s listing doesn’t mention, including Abandoned cart, Audience segments, Bid optimization.
Head to head
Facebook Multiple Pixels - Conversions API Tracking
Pinterest tag, Pinterest pixels, pinterest tracking, pinterest
- Hong Kong
- United States
- Latvia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1 active pixel
- · 24/7/365 Support
- · Conversion API for an active pixel
- · Server-side tracking
- · Supports FB, TikTok, Snapchat, Pinterest
Standard
- · 24/7/365 Support
- · 5 active pixels
- · Conversion API for active pixels
- · Server-side tracking
- · Supports FB, TikTok, Snapchat, Pinterest
Unlimited
- · 24/7/365 Support
- · Unlimited Conversion APIs Tracking
- · Unlimited Facebook / Meta Pixels
- · Unlimited Pinterest Tags
- · Unlimited Server-side Events
- · Unlimited SnapChat Pixels
GROWTH
- · API for Conversions
- · Conversion tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGet precise tracking across major ad platforms with multipixel support, like pixel Facebook (Meta pixel), TikTok pixels, Snapchat pixels, and Pinterest tag. Capture every customer action using server-side events powered by unlimited Conversion API integrations, bypassing iOS 14.5+ limitations and ad blocks.
Omega - Multi Pinterest Pixels helps you install multiple Pinterest pixels/ Pinterest tags on your store with a few clicks. All key conversion events from page visit to purchase are passed back to Pinterest immediately once you are all set. With this reliable event collection, you can truly know how your ads are performing and steer your campaigns in the right direction.
- Use Facebook Conversions API for a more accurate reporting
- Install multiple Facebook Pixels as backup, and Collection Pixels in few clicks
- Unlimited Server side tracking with Facebook Conversions API for all your pixels
- Fast reporting. Never miss a sale. No more iOS 14.5+ issues
- Install multiple pixel tags with simple clicks
- E-commerce events from PageView to Purchase are auto tracked in real time
- Assign the pixels to watch different pages, collections, tags or all pages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SB |  Omega |
|---|---|---|
| Detected stores | Not published | 85 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | Hong Kong, United States, Latvia |
Reviews
| Measure | SB | Omega |
|---|---|---|
| App Store rating | 3.2 ★ | 5.0 ★(ahead) |
| App Store reviews | 22 | 24(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
SB and Omega: common questions
- Is SB or Omega cheaper?
- Paid plans start at $10/month for SB and $9.95/month for Omega. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, SB or Omega?
- On the Shopify App Store: SB 3.2 from 22 reviews and Omega 5.0 from 24 reviews.
- What features does each app list that the other doesn’t?
- SB lists 12 the others don’t mention, such as Abandoned cart, Audience segments, Bid optimization, Checkout analytics. Omega lists 7 the others don’t mention, such as Behavior, Conversion tracking, Dashboards, Device. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 26, 2026 for SB, Nov 8, 2026 for Omega; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 26, 2026 for SB, Nov 8, 2026 for Omega. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.