FathomRetail vs Motive ‑ Privacy‑Minded Search
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only FathomRetail lists a free plan. Paid plans start at $19/month for FathomRetail and $45/month for Motive.
- Motive lists 10 features FathomRetail’s listing doesn’t mention, including AI insights, Conversion tracking, Custom filters.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TEST DRIVE
- · Free testing through app admin dashboard
- · Test AI-powered search and filter
- · Test custom filters
- · up to 10 product attributes
- · up to 1k products
Basic
- · AI-powered search and filter
- · Custom filters
- · Integrates with your theme
- · up to 10 product attributes
- · up to 2.5k products
STANDARD
- · AI-powered search and filter
- · Custom filters
- · Integrates with your theme
- · up to 20 product attributes
- · up to 5k products
PREMIUM
- · AI-powered search and filter
- · Custom filters
- · Integrates with your theme
- · up to 10k products
- · up to 50 product attributes
Mini
- · Up to 10K searches/month
Medium
- · Up to 20K searches/month
Maxi
- · Up to 50K searches/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFathomRetail is an AI-powered search solution that understands your customers’ natural language queries and delivers highly relevant results. It can be easily configured to provide a delightful customer experience attuned to your domain. The smart search bar understands natural language and works seamlessly with the filters to deliver relevant results. Easily integrates with your theme and runs out of the box!!
AI search that improves every result automatically, going beyond keywords to understand real intent and surface what shoppers want and where your biggest opportunities lie. With Motive, you can chat with your search analytics and ask your shop anything for unique, AI-powered insights. Upload key content and AI Mode answers questions about your store's context as well as showing products.
- Grasps customer's intent and returns relevant results
- Filtering through smart search bar e.g. "blue, slim fit formal shirts under 800"
- Multilevel filters work seamlessly in combination with the customer search query
- Easily integrates with your theme
- Privacy-minded search keeps your shop fully compliant with data protection laws.
- Login via your shop’s search bar to see key product analytics and stock.
- Powerful filters that are easy to customise and intuitive to use.
- Features like synonyms, boosting, redirections and promotions for total control.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FathomRetail |  Motive |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FathomRetail | Motive |
|---|---|---|
| App Store rating | Not published | 3.4 ★ |
| App Store reviews | Not published | 8 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FathomRetail | Motive |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month(ahead) | $45/month |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 3 |
Listing
| Measure | FathomRetail | Motive |
|---|---|---|
| Shopify category rank | #305 | #63(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 16, 2025 | Mar 21, 2024 |
| Languages | 1 | 1 |
| Developer | FathomRetail | Motive Commerce Search Corp SL |
FAQ
FathomRetail and Motive: common questions
- Is FathomRetail or Motive cheaper?
- Only FathomRetail lists a free plan. Paid plans start at $19/month for FathomRetail and $45/month for Motive. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FathomRetail lists 1 the others don’t mention, such as Custom ranking. Motive lists 10 the others don’t mention, such as AI insights, Conversion tracking, Custom filters, Exclude results. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.