FathomRetail vs FindKit AI

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.

The short answer

  • Both list a free plan. Paid plans start at $19/month for FathomRetail and $15/month for FindKit AI.
  • FindKit AI lists 7 features FathomRetail’s listing doesn’t mention, including Filter usage, Instant search, Product boosts.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Search and filters
  • Search and filters
Languages
  • English
  • English
Launched
May 16, 2025
Jul 9, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
—
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $79/month
From $0 to $79/month
Plans
TEST DRIVEFree
  • · Free testing through app admin dashboard
  • · Test AI-powered search and filter
  • · Test custom filters
  • · up to 10 product attributes
  • · up to 1k products
Basic$19/month
14-day free trial
  • · AI-powered search and filter
  • · Custom filters
  • · Integrates with your theme
  • · up to 10 product attributes
  • · up to 2.5k products
STANDARD$39/month
14-day free trial
  • · AI-powered search and filter
  • · Custom filters
  • · Integrates with your theme
  • · up to 20 product attributes
  • · up to 5k products
PREMIUM$79/month
14-day free trial
  • · AI-powered search and filter
  • · Custom filters
  • · Integrates with your theme
  • · up to 10k products
  • · up to 50 product attributes
Forever FreeFree
  • · Advanced Product Filters
  • · Analytics and Dynamic Recommendations
  • · Docs+email Support
  • · Real-time Indexing
  • · Unlimited Merchandising Campigans
  • · Up to 50 Products
Starter$15/month
  • · 15000/mo AI Search Queries
  • · Advanced Product Filters
  • · Analytics and Dynamic Recommendations
  • · Priority Support
  • · Real-time Indexing
  • · Unlimited Merchandising Campigans
Growth$39/month
  • · 75000/mo AI Search Queries
  • · Advanced Product Filters
  • · Analytics and Dynamic Recommendations
  • · Live chat Support
  • · Real-time Indexing
  • · Unlimited Merchandising Campigans
Pro$79/month
  • · 300,000/mo AI Search Queries
  • · Advanced Product Filters
  • · Analytics and Dynamic Recommendations
  • · Real-time Indexing
  • · SLA Live Support
  • · Unlimited Merchandising Campigans
Coverage
10 of 17 features59%
14 of 17 features82%
Unique strengths
  • Custom ranking
  • Custom styling
  • Typo tolerance
  • Filter usage
  • Instant search
  • Product boosts
  • Product recommendations
  • +3 more
Search and filters
59%10/17
82%14/17
Analytics
33%1/3
100%3/3
Display customization
80%4/5
80%4/5
Search features
56%5/9
78%7/9
377onlybothonly
FathomRetailFindKit AI17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

FathomRetail is an AI-powered search solution that understands your customers’ natural language queries and delivers highly relevant results. It can be easily configured to provide a delightful customer experience attuned to your domain. The smart search bar understands natural language and works seamlessly with the filters to deliver relevant results. Easily integrates with your theme and runs out of the box!!

When shoppers can't find a product, they leave. FindKit AI helps them find what they need with smart suggestions and accurate results. Filter by collection, tag, metafield, variant, or brand. Highlight products you want customers to see first, and use built in recommendations to keep them browsing longer. Tweak the layout to match your theme instead of feeling bolted on.

Key points
  • Grasps customer's intent and returns relevant results
  • Filtering through smart search bar e.g. "blue, slim fit formal shirts under 800"
  • Multilevel filters work seamlessly in combination with the customer search query
  • Easily integrates with your theme
  • AI search that understands customer intent and improves results.
  • Live suggestions and spell correction while shoppers type.
  • Show smart recommendations on any page — home to cart.
  • Advanced filters for tags, vendors, collections, options, metafields and more.
Screenshots
Responsive design
Search and filter through your search barQuickly configure filters and search engineApply conditions in natural language
AI Instant Search
Dynamic FiltersMerchendisingFeature image of FindKit AI

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFathomRetailFindKit AI
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFathomRetailFindKit AI
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFathomRetailFindKit AI
Free planYesYes
Lowest paid monthly plan$19/month$15/month(ahead)
Longest free trial14 daysNot listed
Plans listed44

Listing

MeasureFathomRetailFindKit AI
Shopify category rank#305in Search and filters#293(ahead)in Search and filters
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 16, 2025Jul 9, 2026
Languages1English1English
DeveloperFathomRetailSeerox

FAQ

FathomRetail and FindKit AI: common questions

Is FathomRetail or FindKit AI cheaper?
Both list a free plan. Paid plans start at $19/month for FathomRetail and $15/month for FindKit AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
FathomRetail lists 3 the others don’t mention, such as Custom ranking, Custom styling, Typo tolerance. FindKit AI lists 7 the others don’t mention, such as Filter usage, Instant search, Product boosts, Product recommendations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.