FathomRetail vs Fetch Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for FathomRetail, Oct 13, 2026 for Fetch Pro.
The short answer
- Only FathomRetail lists a free plan. Paid plans start at $19/month for FathomRetail and $9/month for Fetch Pro.
- Fetch Pro lists 13 features FathomRetail’s listing doesn’t mention, including AI insights, Conversion tracking, Custom CSS.
Head to head
TEST DRIVE
- · Free testing through app admin dashboard
- · Test AI-powered search and filter
- · Test custom filters
- · up to 10 product attributes
- · up to 1k products
Basic
- · AI-powered search and filter
- · Custom filters
- · Integrates with your theme
- · up to 10 product attributes
- · up to 2.5k products
STANDARD
- · AI-powered search and filter
- · Custom filters
- · Integrates with your theme
- · up to 20 product attributes
- · up to 5k products
PREMIUM
- · AI-powered search and filter
- · Custom filters
- · Integrates with your theme
- · up to 10k products
- · up to 50 product attributes
Lite
- · 14-day free trial
- · 25 product syncs and indexed per month
- · 500 searches per month
- · Customizable widget settings
- · Embeddable search widget
- · Search analytics dashboard
fetchpro-starter
- · 100 product syncs and indexed per month
- · 5,000 searches per month
- · Customizable widget settings
- · Embeddable search widget
- · Search analytics dashboard
fetchpro-growth
- · 1,000 product syncs per month
- · 20,000 searches per month
- · Customizable widget settings
- · Embeddable search widget
- · Search analytics dashboard
- · Up to 1,000 indexed products
fetchpro-pro
- · 10,000 product syncs per month
- · 100,000 searches per month
- · Customizable widget settings
- · Embeddable search widget
- · Priority support
- · Search analytics dashboard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFathomRetail is an AI-powered search solution that understands your customers’ natural language queries and delivers highly relevant results. It can be easily configured to provide a delightful customer experience attuned to your domain. The smart search bar understands natural language and works seamlessly with the filters to deliver relevant results. Easily integrates with your theme and runs out of the box!!
FetchPro helps customers discover products in your store using AI-powered search and visual understanding. Instead of relying only on keywords, FetchPro analyzes product images, descriptions, and attributes to interpret shopper intent. Customers can search using natural language or images, making it easier to explore products without needing exact product names.
- Grasps customer's intent and returns relevant results
- Filtering through smart search bar e.g. "blue, slim fit formal shirts under 800"
- Multilevel filters work seamlessly in combination with the customer search query
- Easily integrates with your theme
- Customers search using natural language like “red summer dress”
- Extracts product attributes like color, material, and style
- Shows related products when no exact match is found
- Search results based on product attributes and descriptions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FathomRetail |  Fetch Pro |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FathomRetail | Fetch Pro |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FathomRetail | Fetch Pro |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | $9/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | FathomRetail | Fetch Pro |
|---|---|---|
| Shopify category rank | #305 | #284(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 16, 2025 | May 5, 2026 |
| Languages | 1 | 1 |
| Developer | FathomRetail | IAI |
FAQ
FathomRetail and Fetch Pro: common questions
- Is FathomRetail or Fetch Pro cheaper?
- Only FathomRetail lists a free plan. Paid plans start at $19/month for FathomRetail and $9/month for Fetch Pro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FathomRetail lists 1 the others don’t mention, such as Search bar. Fetch Pro lists 13 the others don’t mention, such as AI insights, Conversion tracking, Custom CSS, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for FathomRetail, Oct 13, 2026 for Fetch Pro; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for FathomRetail, Oct 13, 2026 for Fetch Pro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.