Fasel — Bargaining Popup vs Relay: AI SMS Cart Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Fasel, Oct 19, 2026 for Relay.
The short answer
- Only Fasel lists a free plan. Paid plans start at $15/month for Fasel and $29/month for Relay.
- Fasel lists 6 features Relay’s listing doesn’t mention, including Customizable widgets, Exit pop-ups, Games and contests.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 15 successful bargains per month
- · Pay nothing until deals actually close
- · Single-use expiring discount codes
- · Video merchant with all haggle triggers
Starter
- · 50 successful bargains per month
- · Fasel badge removed from the popup
- · Per-country agents with auto dialect mat
- · Your brand colors and custom script line
Growth
- · 200 successful bargains per month
- · Custom scripts, brand colors, no badge
- · Everything in Tier 2 for growing stores
- · Per-country agents with auto dialect mat
Enterprise
- · Built for high-volume stores
- · Every feature on every trigger
- · Made-for-you custom brand avatar
- · Unlimited successful bargains
Spark
- · 400 credits per month ($0.1 overage)
- · AI two-way conversations, zero setup
- · Automatic discounts
- · Conversation logs (read-only)
- · Multi-currency support
- · Product sync every 7 days
Engage
- · 1,300 credits per month ($0.085 overage)
- · Everything in Spark, plus:
- · Product sync every 3 days
- · Up to 5 knowledge base documents
Convert
- · 3,850 credits per month ($0.075 overage)
- · Daily product sync
- · Everything in Engage, plus:
- · Priority support
- · Up to 15 knowledge base documents
Scale
- · 11.3K credits per month ($0.065 overage)
- · Everything in Convert, plus:
- · Founder-led onboarding
- · Product sync every 6 hours
- · Up to 50 knowledge base documents
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFasel turns leaving visitors into buyers. A charming video merchant opens a chat-style negotiation: shoppers make offers, the agent counters over 4–6 rounds, and the deal never drops below the floor you set. Winning offers become single-use, expiring Shopify discount codes.
When a customer leaves items at checkout, Relay sends them an SMS and starts a real two-way conversation. The AI knows your products, pricing, shipping, and policies. If a customer asks "does this come in blue?" or "how fast is delivery?", it answers with real data from your store. Relay tries to close at full price first. It only offers a discount if the customer genuinely needs a nudge.
- Haggle popup with a live video merchant — 8 Arabic dialects + English
- Your floor is law: server-enforced minimum value, never breached
- Exit-intent, product-page button, and cart-value triggers you control
- Whole-cart haggles issue one percentage code for the entire order
- AI sales agent trained to close, not just chat. Recovers carts through SMS.
- Auto-syncs products, pricing, policies, and inventory for real-time answers
- Margin-protecting discounts that only trigger as a last resort, not a default
- Multi-currency support that auto-detects the customer's local currency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fasel |  Relay |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Fasel | Relay |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Fasel and Relay: common questions
- Is Fasel or Relay cheaper?
- Only Fasel lists a free plan. Paid plans start at $15/month for Fasel and $29/month for Relay. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Fasel lists 6 the others don’t mention, such as Customizable widgets, Exit pop-ups, Games and contests, Pop-up builder. Relay lists 4 the others don’t mention, such as Automated workflows, Conversion tracking, Personalized campaigns, SMS notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Fasel, Oct 19, 2026 for Relay; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Fasel, Oct 19, 2026 for Relay. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.