FAQ Wizard AI vs What The FAQ
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for FAQ Wizard AI, Oct 14, 2026 for What The FAQ.
The short answer
- Only What The FAQ lists a free plan. Paid plans start at $7/month for FAQ Wizard AI and $29/month for What The FAQ.
- What The FAQ lists 9 features FAQ Wizard AI’s listing doesn’t mention, including Accordions, AI generation, Drag-and-drop editor.
Head to head
Starter
- · 2 FAQs per category
- · 3 FAQ pages
- · 4 Categories per AI FAQ generation
- · AI generation (10/month)
- · Email support
- · Full analytics dashboard
Growth
- · 3 FAQs per category
- · 4 Categories per AI FAQ generation
- · AI generation (20/month)
- · Email support
- · Full analytics dashboard
- · Unlimited FAQs
Pro
- · 4 FAQs per category
- · 6 Categories per AI FAQ generation
- · Full analytics dashboard
- · Priority support
- · Unlimited AI generation
- · Unlimited FAQ Pages
Free
- · 100 AI chat answers per month
- · FAQs for up to 5 products of your choice
- · Question inbox and click stats
- · SEO-ready FAQs with structured data
- · Store-wide shipping & returns FAQs
Pro
- · Auto-promotion of popular questions
- · Conversion analytics
- · Judge.me & Gorgias as knowledge
- · No "Powered by" branding
- · Product image & PDF manual analysis
- · Unlimited products & AI answers
Max
- · AI FAQs for up to 500 products
- · Everything in Pro
- · Gorgias tickets as knowledge
- · Judge.me reviews as knowledge
- · Priority support
- · Unlimited AI chat answers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFAQ Wizard AI scans your store's products and policies to generate accurate, on-brand FAQ content automatically — no manual writing needed. Organize answers with a simple drag-and-drop manager, then publish a customizable FAQ widget that matches your theme on any page. Built-in search analytics show exactly what customers are asking, so you can close support gaps before they become tickets or lost sales.
What The FAQ builds an editable knowledge base from your product descriptions, variants, images and store policies, then writes the FAQs shoppers actually ask for every product. An AI ask-box answers live questions using only your knowledge. When it doesn't know, it says so and points to your support. Every question lands in your inbox so you can fill gaps, and popular questions can auto-promote into FAQs.
- AI FAQ Generation Instantly create answers using your store's product data.
- FAQ Widget Sitewide help widget that matches your theme and branding.
- Simple drag-and-drop editor for FAQs.
- Automatic Data Sync Scan shop details to identify and answer common questions.
- AI FAQs generated from your product data, variants, images and policies
- Grounded AI chat: answers only from your knowledge — never invents facts
- Store-wide shipping & returns FAQs imported from your policies and pages
- Question inbox + analytics: see what shoppers ask, auto-promote them to FAQs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FAQ Wizard AI |  What The FAQ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FAQ Wizard AI | What The FAQ |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FAQ Wizard AI | What The FAQ |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $29/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | FAQ Wizard AI | What The FAQ |
|---|---|---|
| Shopify category rank | #141 | #55(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 16, 2026 | Jul 27, 2026 |
| Languages | 1 | 1 |
| Developer | Larktech | Rolling Square SA |
FAQ
FAQ Wizard AI and What The FAQ: common questions
- Is FAQ Wizard AI or What The FAQ cheaper?
- Only What The FAQ lists a free plan. Paid plans start at $7/month for FAQ Wizard AI and $29/month for What The FAQ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- What The FAQ lists 9 the others don’t mention, such as Accordions, AI generation, Drag-and-drop editor, FAQ page. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for FAQ Wizard AI, Oct 14, 2026 for What The FAQ; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for FAQ Wizard AI, Oct 14, 2026 for What The FAQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.