Factoreal: Customer Engagement vs Mailchimp Email SMS Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Factoreal, Nov 6, 2026 for Mailchimp Email SMS Marketing.
The short answer
- Both list a free plan. Paid plans start at $58/month for Factoreal and $13/month for Mailchimp Email SMS Marketing.
- Mailchimp Email SMS Marketing lists 71 features Factoreal’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Drive traffic and sales with email and marketing automation
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 2000 active contacts
- · Automation Journeys
- · Campaigns
- · Landing Pages & Forms
- · SMS
PLUS
- · Advanced Recommendation Engine
- · Advanced Visitor Retargeting Engine
- · Everything in Free, and:
- · Website Tracking & Analytics Engine
PRO
- · + more
- · Customer Maturity Modeling
- · Everything in Plus, and:
- · Increased data storage
- · Premium Customizable Reporting & Dashboard Engine
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureA unified customer engagement platform. Factoreal gives you the tools to reach new customers, build your consumer base, establish brand loyalty, and increase revenue. Your e-commerce business can now rapidly achieve business outcomes by automating hyper-personalized lead generation, email, SMS, WhatsApp marketing with Factoreal.
Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
- One-click Shopify Integration
- Multiple channel support (Email, SMS, WhatsApp, Social Media, Chat Bots etc.)
- Cross-channel Journey Orchestration & Automation
- Segmentation & Personalization
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Factoreal |  Mailchimp Email SMS Marketing |
|---|---|---|
| Detected stores | Not published | 93,838 |
| Net store change, 28 days | 0 | +72 |
| Stores added, 28 days | Not enough data | 89 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Factoreal | Mailchimp Email SMS Marketing |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 1,570 |
| New reviews, 28 days | Not enough data | 56 |
| Reviewers a year or more in | Not enough data | 50% |
Pricing
| Measure | Factoreal | Mailchimp Email SMS Marketing |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $58/month | $13/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Factoreal | Mailchimp Email SMS Marketing |
|---|---|---|
| Shopify category rank | Not enough data | #10 |
| Shopify App Charts | Not on this week’s charts | #4 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Oct 27, 2022 | Nov 28, 2018 |
| Languages | 1 | 4 |
| Developer | Satisfi Labs | Intuit Mailchimp |
FAQ
Factoreal and Mailchimp Email SMS Marketing: common questions
- Is Factoreal or Mailchimp Email SMS Marketing cheaper?
- Both list a free plan. Paid plans start at $58/month for Factoreal and $13/month for Mailchimp Email SMS Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 71 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Factoreal, Nov 6, 2026 for Mailchimp Email SMS Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Factoreal, Nov 6, 2026 for Mailchimp Email SMS Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.