IP Facebook Pixel TikTok Pixel vs Omega ‑ Pinterest Pixels, CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- IP Facebook Pixel TikTok Pixel is detected on 9.7× as many Shopify stores as Omega: 828 vs 85 as of Nov 8, 2026.
- On the Shopify App Store: IP Facebook Pixel TikTok Pixel 4.9 from 258 reviews and Omega 5.0 from 24 reviews.
- Paid plans start at $6.99/month for IP Facebook Pixel TikTok Pixel and $9.95/month for Omega.
- IP Facebook Pixel TikTok Pixel lists 13 features Omega’s listing doesn’t mention, including Activity tracking, Engagement metrics, Event-based.
Head to head
Pinterest tag, Pinterest pixels, pinterest tracking, pinterest
- United States
- United Kingdom
- Hong Kong
- Hong Kong
- United States
- Latvia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to Install
- · Email Support
- · Unlimited browser-side pixels
Basic
- · 1 Conversion API & Server-side
- · Chat Support
- · Target: Entire store
- · Unlimited browser-side pixels
Standard
- · 2 Conversion APIs & Server-side
- · 24/7 Live Chat Support
- · Pixel Report
- · Target: Entire store
- · Track Unlimited Events
- · Unlimited browser-side pixels
Premium
- · Advance Pixel Analytics
- · Checkout Extensibility
- · Dedicated Support Agent ★
- · Target : Entire store & Collection Pixel
- · Target Specific Product Tag Pixel
- · Unlimited Conversion APIs & Server-side
GROWTH
- · API for Conversions
- · Conversion tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEffortlessly manage multiple tracking pixels including Facebook Pixel, TikTok Pixel, Snapchat Pixel,Meta Pixe Helper, Pinterest Tag, Meta ads, tiktok ads manager, TikTok for business, facebook and instagram shop, omega, Microsoft clarity. Bypass AdBlock & iOS restrictions with Conversion API for accurate Meta Advantage+ tracking. Boost your ROAS with real-time reports.
Omega - Multi Pinterest Pixels helps you install multiple Pinterest pixels/ Pinterest tags on your store with a few clicks. All key conversion events from page visit to purchase are passed back to Pinterest immediately once you are all set. With this reliable event collection, you can truly know how your ads are performing and steer your campaigns in the right direction.
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels.
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag.
- Bypass iOS 14+ and ad blocks with server side tracking(Conversion API).
- Fast US based support and team backed with years of DTC industry experience.
- Install multiple pixel tags with simple clicks
- E-commerce events from PageView to Purchase are auto tracked in real time
- Assign the pixels to watch different pages, collections, tags or all pages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  IP Facebook Pixel TikTok Pixel |  Omega |
|---|---|---|
| Detected stores | 828(ahead) | 85 |
| Net store change, 28 days | −4 | −1 |
| Stores added, 28 days | 12(ahead) | 3 |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Hong Kong | Hong Kong, United States, Latvia |
Reviews
| Measure | IP Facebook Pixel TikTok Pixel | Omega |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 258(ahead) | 24 |
| New reviews, 28 days | 3(ahead) | 0 |
| Reviewers a year or more in | 7% | Not enough data |
Pricing
| Measure | IP Facebook Pixel TikTok Pixel | Omega |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $6.99/month(ahead) | $9.95/month |
| Longest free trial | 7 days | 3 days |
| Plans listed | 4 | 1 |
Listing
| Measure | IP Facebook Pixel TikTok Pixel | Omega |
|---|---|---|
| Shopify category rank | #13 | #126 |
| Shopify App Charts | #22 in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Apr 12, 2023 | Aug 2, 2021 |
| Languages | 1 | 1 |
| Developer | infinitecommerce.io | Omega |
FAQ
IP Facebook Pixel TikTok Pixel and Omega: common questions
- Which is more popular, IP Facebook Pixel TikTok Pixel or Omega?
- IP Facebook Pixel TikTok Pixel is detected on 9.7× as many Shopify stores as Omega: 828 vs 85 as of Nov 8, 2026.
- Is IP Facebook Pixel TikTok Pixel or Omega cheaper?
- Paid plans start at $6.99/month for IP Facebook Pixel TikTok Pixel and $9.95/month for Omega. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, IP Facebook Pixel TikTok Pixel or Omega?
- On the Shopify App Store: IP Facebook Pixel TikTok Pixel 4.9 from 258 reviews and Omega 5.0 from 24 reviews.
- What features does each app list that the other doesn’t?
- IP Facebook Pixel TikTok Pixel lists 13 the others don’t mention, such as Activity tracking, Engagement metrics, Event-based, GDPR compliance. Omega lists 5 the others don’t mention, such as Dashboards, Device, Marketing attribution, Platform. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.