CAPI Facebook Pixel Meta API vs Octopixels ‑ Facebook Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- CAPI Facebook Pixel Meta API is detected on 1859× as many Shopify stores as Octopixels: 1,859 vs 1 as of Nov 9, 2026.
- Only Octopixels lists a free plan. Paid plans start at $27/month for CAPI Facebook Pixel Meta API and $12.95/month for Octopixels.
- CAPI Facebook Pixel Meta API lists 8 features Octopixels’s listing doesn’t mention, including Ad spend, AI targeting, Cost per acquisition.
Head to head
- United States
- Australia
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Zero Orders (FREE)
- · Ad Campaign Reporting
- · Conversion API Setup
- · Event Reporting
- · Facebook (Meta) Pixel Install
Tier 1
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 2
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 3
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Development Plan
- · Only for development stores
Basic
- · - Conversion API
- · - Manage all your store events
- · - Multiple pixels (+5)
- · - Setup manual pixel
Advanced
- · - Conversion API
- · - Manage all your store events
- · - Manual pixel setup
- · - Multiple pixels (+10)
- · - Premium customer support
- · - Set up by our team
Plus
- · - Conversion API
- · - Manage all your store events
- · - Multiple pixels (unlimited)
- · - Premium support
- · - Set up by our team
- · - Setup manual pixel
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSetup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.
Effortless Setup: Get up and running with Facebook Pixel in just minutes. Our intuitive platform automates the setup process, eliminating the need for tedious coding or complex configurations. Enhanced Tracking: Maximize the effectiveness of your Facebook Ads campaigns with advanced Pixel Tracking capabilities.
- One-Click Facebook Pixel: Add the Facebook Pixel to your store in 1 click
- Conversion API: Fix browser tracking limitations with server-side event tracking
- Conversion Optimization: Utilize precise tracking data to optimize ad campaigns
- ROI Improvement: Optimize your ad spend by targeting the right customers
- Facebook Pixel Tracking: Easily add multiple pixels to your store.
- Events Pixel control: You can fire the events you want when you want.
- Conversion API: Easily add your token and start server side tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | CAPI Facebook Pixel Meta API |  Octopixels |
|---|---|---|
| Detected stores | 1,859(ahead) | 1 |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | 12% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Home & Garden |
| Top store countries | United States, Australia, United Kingdom | India |
Reviews
| Measure | CAPI Facebook Pixel Meta API | Octopixels |
|---|---|---|
| App Store rating | 2.4 ★ | Not published |
| App Store reviews | 32 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CAPI Facebook Pixel Meta API | Octopixels |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $27/month | $12.95/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | CAPI Facebook Pixel Meta API | Octopixels |
|---|---|---|
| Shopify category rank | #152(ahead) | #276 |
| Shopify App Charts | #13 in Ads | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 22, 2022 | Apr 10, 2024 |
| Languages | 1 | 1 |
| Developer | AdTrace | Garner Labs |
FAQ
CAPI Facebook Pixel Meta API and Octopixels: common questions
- Which is more popular, CAPI Facebook Pixel Meta API or Octopixels?
- CAPI Facebook Pixel Meta API is detected on 1859× as many Shopify stores as Octopixels: 1,859 vs 1 as of Nov 9, 2026.
- Is CAPI Facebook Pixel Meta API or Octopixels cheaper?
- Only Octopixels lists a free plan. Paid plans start at $27/month for CAPI Facebook Pixel Meta API and $12.95/month for Octopixels. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CAPI Facebook Pixel Meta API lists 8 the others don’t mention, such as Ad spend, AI targeting, Cost per acquisition, Dashboards. Octopixels lists 6 the others don’t mention, such as Behavior, Custom audiences, Demographic, Device. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.