CAPI & Facebook Pixel: Appesy vs Previse Labs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for CAPI & Facebook Pixel, Nov 2, 2026 for Previse Labs.
The short answer
- Only CAPI & Facebook Pixel lists a free plan.
- Previse Labs lists 6 features CAPI & Facebook Pixel’s listing doesn’t mention, including AI targeting, Automated campaigns, Behavior.
Head to head
- United States
- Canada
- Netherlands
Free
- · 1 Conversion API
- · 1 Pixel
- · 100 Custom Events CAPI requests
- · Analytics dashboard
- · Standard Events support
- · Track up to 5 orders/month
Premium
- · 5 Conversion API
- · 5 Pixel
- · Pages Tracking
- · Priority support
- · Track up to 100 orders/month
- · Unlimited Custom Events
VIP
- · 24/7 support
- · Unlimited Conversion API
- · Unlimited Pixel
- · Unlimited orders/month
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasily connect Facebook Pixel & Conversions API to your Shopify store - no coding required. Enhance data accuracy, overcome tracking restrictions, and get optimized ad performance with minimal setup. Overcome iOS 14+ and ad blocker tracking issues Track custom events with precision and flexibility Improve Event Match Quality for higher attribution accuracy Smartly manage event deduplication and maintain real-time,…
The Previse Labs app measures and improves advertising performance. This app connects your store to your Previse account. It installs the Previse pixel for you. The pixel reports product views, carts, checkouts and orders as they happen, so a sale reaches reporting within a minute. It then reads your past orders and sends them, so reporting starts with the history your store already has.
- Improve Event Match Quality for higher attribution accuracy
- Smartly manage event deduplication and maintain real-time, reliable data flow
- Bypass iOS 14+ and ad blocker tracking issues
- Track custom events with precision and flexibility
- Installs and manages the Previse pixel for you
- Reads your past orders, so reporting starts with history and not from zero
- Learns from your existing customer base to drive immediate performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CAPI & Facebook Pixel | |
|---|---|---|
| Detected stores | 71 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, Canada, Netherlands | Not published |
Reviews
| Measure | CAPI & Facebook Pixel | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CAPI & Facebook Pixel | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | CAPI & Facebook Pixel | |
|---|---|---|
| Shopify category rank | #237 | Not enough data |
| Shopify App Charts | #12 on Rookies in Ads | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 7, 2025 | Nov 2, 2026 |
| Languages | 1 | 1 |
| Developer | Pixel & Potion | Previse Labs |
FAQ
CAPI & Facebook Pixel and Previse Labs: common questions
- Is CAPI & Facebook Pixel or Previse Labs cheaper?
- Only CAPI & Facebook Pixel lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CAPI & Facebook Pixel lists 2 the others don’t mention, such as Audience segments, Custom audiences. Previse Labs lists 6 the others don’t mention, such as AI targeting, Automated campaigns, Behavior, Cost per acquisition. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for CAPI & Facebook Pixel, Nov 2, 2026 for Previse Labs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for CAPI & Facebook Pixel, Nov 2, 2026 for Previse Labs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.