FABLE + 42 vs Shop
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026.
The short answer
- Shop is detected on 18× as many Shopify stores as FABLE + 42: 72 vs 4 as of Nov 2, 2026.
- Shop lists 7 features FABLE + 42’s listing doesn’t mention, including Bulk upload, Custom listings, Listing analytics.
Head to head
Create a free mobile app experience for your online store.
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Discovery
- · 8% / 5% commission on sales
- · Affiliate links on live products
- · Directory & search visibility
Full Service
- · 6% / 4.5% commission on sales
- · Marketplace checkout on fable42.com
- · Unlimited marketplace listings
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFABLE + 42 is a curated discovery and affiliate platform for independent fine jewelry. This app connects your Shopify store to FABLE + 42: every product gets an affiliate link, and Full-Service merchants can sync eligible products to list directly on the marketplace.
When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.
- Get affiliate links on your products, no marketplace listing required
- Full-Service merchants sync eligible products to the marketplace
- Orders sync to Shopify automatically for fulfillment
- Convert more sales with Shop Pay’s accelerated checkout
- Build trust and increase transparency with the ‘Track with Shop’ button
- Customize your mobile app storefront with assets unique to your brand
- Engage and retain customers with personalized product recommendations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shop | |
|---|---|---|
| Detected stores | 4 | 72(ahead) |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States | United States, United Kingdom, Australia |
Reviews
| Measure | Shop | |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 13,898 |
| New reviews, 28 days | Not enough data | 520 |
| Reviewers a year or more in | Not enough data | 41% |
Pricing
| Measure | Shop | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $39/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Shop | |
|---|---|---|
| Shopify category rank | Not enough data | #8 |
| Shopify App Charts | #9 in Marketplaces | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 13, 2026 | Sep 22, 2020 |
| Languages | 1 | 20 |
| Developer | FABLE + 42 | Shopify |
FAQ
FABLE + 42 and Shop: common questions
- Which is more popular, FABLE + 42 or Shop?
- Shop is detected on 18× as many Shopify stores as FABLE + 42: 72 vs 4 as of Nov 2, 2026.
- What features does each app list that the other doesn’t?
- Shop lists 7 the others don’t mention, such as Bulk upload, Custom listings, Listing analytics, Local currency. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.