EZ Product options & variants vs Flexi Fields
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: EZ Product options & variants 4.1 from 21 reviews and Flexi Fields 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $9.95/month for EZ Product options & variants and $4.99/month for Flexi Fields.
- EZ Product options & variants lists 11 features Flexi Fields’s listing doesn’t mention, including Add-ons, Auto-updates, Custom HTML.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · AI Suggests Options
- · Responsive Design
- · Unlimited Options
Paid Plan
- · AI Suggests Options
- · Additional Price
- · Copy Variants
- · Full Customized Settings
- · Responsive Design
- · Unlimited Options
Pro Plan
- · AI Suggests Options
- · Conditional Logic
- · Copy Bulk Variant
Free Plan
- · 2 Custom Fields
- · Standard Field Types
Basic Plan
- · 10 Custom Fields
- · 5 MB File Storage
- · File Uploads
- · Price Add-ons
- · Standard Field Types
Pro Plan
- · 10 Custom Fields
- · 5 MB File Storage
- · File Uploads
- · Price Add-ons
- · Standard Field Types
Business Plan
- · 1 GB File Storage
- · 100 Custom Fields
- · Advance Field Types
- · Conditional Logic
- · File Uploads
- · Price Add-ons
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEZ Product Options helps merchants customize product and create unlimited product options, variants with ease. From text boxes, image dropdowns, and swatches to file uploads and conditional logic, you can build a smooth customization experience for your customers. The app is mobile-friendly, integrates easily with your store design, and saves time by reducing the need for duplicate variants.
Flexi Fields is the ultimate tool for merchants offering personalized products. Whether you need engraving text, logo uploads for team jerseys, or custom date pickers, our app makes it easy to add these fields to your product pages. Built for Online Store 2.0, there is no code to edit—just enable the app block in your theme editor and start collecting unique customer requirements instantly.
- Create product options with a lot of option types.
- Customize colors, backgrounds, text, border, work with all devices.
- Easy to install, just add options to make it work.
- Add text boxes, dropdowns, and file uploaders to any product.
- Apply fields to specific collections or the entire store at once.
- Uses Shopify App Blocks for a seamless, good storefront experience.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EZ Product options & variants |  Flexi Fields |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | EZ Product options & variants | Flexi Fields |
|---|---|---|
| App Store rating | 4.1 ★ | 5.0 ★(ahead) |
| App Store reviews | 21(ahead) | 1 |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EZ Product options & variants | Flexi Fields |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.95/month | $4.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | EZ Product options & variants | Flexi Fields |
|---|---|---|
| Shopify category rank | #109(ahead) | #311 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 29, 2020 | May 20, 2026 |
| Languages | 1 | 1 |
| Developer | EzApp | Degvora |
FAQ
EZ Product options & variants and Flexi Fields: common questions
- Is EZ Product options & variants or Flexi Fields cheaper?
- Both list a free plan. Paid plans start at $9.95/month for EZ Product options & variants and $4.99/month for Flexi Fields. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EZ Product options & variants or Flexi Fields?
- On the Shopify App Store: EZ Product options & variants 4.1 from 21 reviews and Flexi Fields 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- EZ Product options & variants lists 11 the others don’t mention, such as Add-ons, Auto-updates, Custom HTML, Custom text. Flexi Fields lists 1 the others don’t mention, such as Fonts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.