Extended Profile Fields vs UR: Customer Profile Fields
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for Extended Profile Fields, Oct 14, 2026 for UR.
The short answer
- Only Extended Profile Fields lists a free plan. Paid plans start at $9.99/month for Extended Profile Fields and $4.99/month for UR.
- UR lists 4 features Extended Profile Fields’s listing doesn’t mention, including Analytics, Custom fields, Dashboard.
Head to head
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · One account custom field
Pro
- · Manage consent marketing (mail, sms)
- · Translations of fields
- · Unlimited account custom fields
Basic Plan
- · Annual plan: 2 months free!
- · Free 7-day trial after install
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify’s customer profile stops at name and email. Unlock the rest. Add unlimited custom fields to New Customer Accounts: birthday, gender, sizes, VAT number, company, preferences. Every answer is saved as a native customer metafield, ready for segments, Flow and your email tool. Customers manage their own email and SMS consent from their account. Every field is translated into the languages you sell in.
"UR: Customer Profile Fields" adds custom fields to the profile page in new customer accounts. Define fields like birthday, gender, or interests, and choose from text, number, date, select, checkbox, and more. Customers fill them in from their account, and values save to customer metafields usable across your store.
- Custom Profile Fields — Sync and display custom fields on customer profiles
- Marketing Consent — Let customers manage email and SMS subscriptions
- Translations — Translate all field labels and options into multiple locales
- Add custom profile fields like birthday, gender, and interests.
- Choose from text, number, date, select, checkbox, and more.
- Add fields from ready-made presets and reorder or hide them.
- Customers fill in fields from their account profile page.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Extended Profile Fields |  UR |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | Canada | Not published |
Reviews
| Measure | Extended Profile Fields | UR |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Extended Profile Fields | UR |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | $4.99/month(ahead) |
| Longest free trial | 15 days | 7 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Extended Profile Fields | UR |
|---|---|---|
| Shopify category rank | #24(ahead) | #145 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | May 1, 2026 | May 27, 2026 |
| Languages | 3 | 2 |
| Developer | Unlikely Technology | UnReact Inc. |
FAQ
Extended Profile Fields and UR: common questions
- Is Extended Profile Fields or UR cheaper?
- Only Extended Profile Fields lists a free plan. Paid plans start at $9.99/month for Extended Profile Fields and $4.99/month for UR. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Extended Profile Fields lists 2 the others don’t mention, such as GDPR checkbox, Multi-language. UR lists 4 the others don’t mention, such as Analytics, Custom fields, Dashboard, Profiles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for Extended Profile Fields, Oct 14, 2026 for UR; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for Extended Profile Fields, Oct 14, 2026 for UR. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.