Extended Profile Fields vs Helium Customer Fields
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for Extended Profile Fields, Nov 9, 2026 for Helium Customer Fields.
The short answer
- Helium Customer Fields is detected on 1893× as many Shopify stores as Extended Profile Fields: 3,786 vs 2 as of Oct 29, 2026 for Extended Profile Fields, Nov 9, 2026 for Helium Customer Fields.
- On the Shopify App Store: Extended Profile Fields 5.0 from 5 reviews and Helium Customer Fields 4.5 from 355 reviews.
- Only Extended Profile Fields lists a free plan. Paid plans start at $9.99/month for Extended Profile Fields and $15/month for Helium Customer Fields.
- Helium Customer Fields lists 32 features Extended Profile Fields’s listing doesn’t mention, including Accounts portal, Activation link, Analytics.
Head to head
Registration forms, B2B account approval, customer accounts
- Canada
- United States
- Japan
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · One account custom field
Pro
- · Manage consent marketing (mail, sms)
- · Translations of fields
- · Unlimited account custom fields
Basic
- · 2 forms
- · All standard Shopify fields
- · Custom fields (metafields)
- · Email notifications
- · Field validation
- · Filter and export customer data
Pro
- · 5 forms
- · All features from Basic
- · App integrations
- · Customer auto-tagging
- · Form rules / conditional logic
Advanced
- · Account Approval
- · All features from Pro
- · Priority support
- · REST API access
- · Unlimited forms
Plus
- · All features from Advanced
- · Dedicated account manager
- · Plans start at $200
- · See all pricing options for more info
- · Sync more than 50k customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify’s customer profile stops at name and email. Unlock the rest. Add unlimited custom fields to New Customer Accounts: birthday, gender, sizes, VAT number, company, preferences. Every answer is saved as a native customer metafield, ready for segments, Flow and your email tool. Customers manage their own email and SMS consent from their account. Every field is translated into the languages you sell in.
Helium Customer Fields is your one-stop shop to collect and manage customer data. Create unique registration forms for different customer groups, and collect first-party data from customers such as birthday, pet's name, VAT/Tax ID, etc. All customer data is synced with Shopify fields and customer metafields. Personalize forms with rules and variables, or add customer tags automatically based on first-party data.
- Custom Profile Fields — Sync and display custom fields on customer profiles
- Marketing Consent — Let customers manage email and SMS subscriptions
- Translations — Translate all field labels and options into multiple locales
- Simple drag-and-drop form builder with field types for nearly any use case
- Approve Wholesale/B2B customers with account approval or email verification
- Allow customers to edit their own data (name, email, or custom fields)
- Configure automatic and/or conditional customer tags to organize customer groups
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Extended Profile Fields |  Helium Customer Fields |
|---|---|---|
| Detected stores | 2 | 3,786(ahead) |
| Net store change, 28 days | 0 | −91 |
| Stores added, 28 days | Not enough data | 18 |
| Big-brand share | Not enough data | 23% |
| Top store categories | Apparel & Accessories | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Canada | United States, Japan, United Kingdom |
Reviews
| Measure | Extended Profile Fields | Helium Customer Fields |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.5 ★ |
| App Store reviews | 5 | 355(ahead) |
| New reviews, 28 days | Not enough data | 7 |
| Reviewers a year or more in | Not enough data | 48% |
Pricing
| Measure | Extended Profile Fields | Helium Customer Fields |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $15/month |
| Longest free trial | 15 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Extended Profile Fields | Helium Customer Fields |
|---|---|---|
| Shopify category rank | #24 | #16(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 in Forms |
| Built for Shopify | Yes | No |
| Launched | May 1, 2026 | Jul 22, 2015 |
| Languages | 3 | 1 |
| Developer | Unlikely Technology | Helium |
FAQ
Extended Profile Fields and Helium Customer Fields: common questions
- Which is more popular, Extended Profile Fields or Helium Customer Fields?
- Helium Customer Fields is detected on 1893× as many Shopify stores as Extended Profile Fields: 3,786 vs 2 as of Oct 29, 2026 for Extended Profile Fields, Nov 9, 2026 for Helium Customer Fields.
- Is Extended Profile Fields or Helium Customer Fields cheaper?
- Only Extended Profile Fields lists a free plan. Paid plans start at $9.99/month for Extended Profile Fields and $15/month for Helium Customer Fields. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Extended Profile Fields or Helium Customer Fields?
- On the Shopify App Store: Extended Profile Fields 5.0 from 5 reviews and Helium Customer Fields 4.5 from 355 reviews.
- What features does each app list that the other doesn’t?
- Extended Profile Fields lists 2 the others don’t mention, such as GDPR checkbox, Multi-language. Helium Customer Fields lists 32 the others don’t mention, such as Accounts portal, Activation link, Analytics, Applications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for Extended Profile Fields, Nov 9, 2026 for Helium Customer Fields; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for Extended Profile Fields, Nov 9, 2026 for Helium Customer Fields. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.