Exemptify vs Momsify: B2B VAT Switcher
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Exemptify is detected on 27× as many Shopify stores as Momsify: 985 vs 37 as of Nov 8, 2026.
- On the Shopify App Store: Exemptify 4.0 from 40 reviews and Momsify 5.0 from 10 reviews.
- Only Momsify lists a free plan. Paid plans start at $4.99/month for Exemptify and $6.99/month for Momsify.
- Exemptify lists 3 features Momsify’s listing doesn’t mention, including Data export, Exemption managment, Tax number validation.
Head to head
- Germany
- Netherlands
- United Kingdom
- United Kingdom
- Netherlands
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
Free Plan
- · Customize size, placement & colors
- · Supports any VAT rate %
- · VAT toggle for B2B customers
Starter Plan
- · +1 Extra toggle style
- · Dual Price Display: Incl. & Excl. VAT
- · Hide VAT Toggle
- · No watermark
Monthly Plan
- · 8 toggle styles to choose from
- · Auto-adjust VAT by customer country
- · Auto-detect B2B / wholesale customers
- · Dual Price Display: Incl. & Excl. VAT
- · Multi-VAT & Multi-Language support
- · Toggle/Widget display: Incl. & Excl. VAT
Yearly Plan
- · 8 toggle styles to choose from
- · Auto-adjust VAT by customer country
- · Auto-detect B2B / wholesale customers
- · Dual Price Display: Incl. & Excl. VAT
- · Multi-VAT & Multi-Language support
- · Toggle/Widget display: Incl. & Excl. VAT
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAllow customers to validate their EU VAT ID and get tax-exempted in real-time. Add VAT IDs to existing customers from the Shopify Admin. Shopify Plus stores can integrate the validation module directly in the Checkout. Exemptify also facilitates international sales by displaying correct prices based on customer location, so your customers know right away what they will have to pay at checkout.
EU stores that sell to both consumers and businesses face a pricing problem: Shopify shows one price to everyone, but B2B buyers need to see prices without VAT. Momsify adds a VAT toggle to your product pages so customers can switch between VAT-inclusive and VAT-exclusive prices themselves. No theme edits or Shopify Plus required. Works on any Shopify plan. Choose between a toggle switch, incl./excl.
- Validate EU VAT IDs in real-time and automatically deduct VAT
- Show correct prices according to customer's physical location
- Comply with new EU regulations to show prices with customer tax rate
- Let customers toggle between VAT-inclusive and VAT-exclusive prices
- Easily adjust tax settings and language to fit your store’s needs
- Installs seamlessly without code edits or affecting your live store
- Supports all free Shopify themes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Exemptify |  Momsify |
|---|---|---|
| Detected stores | 985(ahead) | 37 |
| Net store change, 28 days | −32 | +3 |
| Stores added, 28 days | 7(ahead) | 4 |
| Big-brand share | 7% | Not enough data |
| Top store categories | Business & Industrial, Home & Garden, Hardware | Hardware, Business & Industrial, Apparel & Accessories |
| Top store countries | Germany, Netherlands, United Kingdom | United Kingdom, Netherlands, Sweden |
Reviews
| Measure | Exemptify | Momsify |
|---|---|---|
| App Store rating | 4.0 ★ | 5.0 ★(ahead) |
| App Store reviews | 40(ahead) | 10 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Exemptify and Momsify: common questions
- Which is more popular, Exemptify or Momsify?
- Exemptify is detected on 27× as many Shopify stores as Momsify: 985 vs 37 as of Nov 8, 2026.
- Is Exemptify or Momsify cheaper?
- Only Momsify lists a free plan. Paid plans start at $4.99/month for Exemptify and $6.99/month for Momsify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Exemptify or Momsify?
- On the Shopify App Store: Exemptify 4.0 from 40 reviews and Momsify 5.0 from 10 reviews.
- What features does each app list that the other doesn’t?
- Exemptify lists 3 the others don’t mention, such as Data export, Exemption managment, Tax number validation. Momsify lists 1 the others don’t mention, such as Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.