Exact Options vs Instant Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Exact Options, Nov 13, 2026 for Instant Product Options.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Exact Options and $14.99/month for Instant Product Options.
- Instant Product Options lists 10 features Exact Options’s listing doesn’t mention, including Conditional pricing, Custom pricing, Dimensions.
Head to head
- United States
- France
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All field types
- · Live price total
- · Single-rule conditions
Pro
- · Everything in Free
- · Multi-rule conditions
- · Paid add-ons
Free
- · 1 option set
- · 20+ option field types
- · Add-on pricing
- · Conditional logic
- · Theme-matched storefront widget
Pro
- · 20+ option field types
- · Add-on pricing
- · Conditional logic
- · Per-language translations
- · Per-market pricing
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureExact Options lets you add custom fields to your products, such as text, engraving, gift wrap and paid add-ons. Buyers see a live total as they choose. The add-on price is applied to the cart line itself, with no extra product or hidden variant, so it stays correct in the cart, at checkout and with Buy Now. Chosen options appear on the order and in the default confirmation email, with no code edits.
Instant Product Options lets you add option fields to your products so customers can personalize what they buy. Build text fields, dropdowns, checkboxes, color and image swatches, file uploads, and date pickers, then group them into reusable option sets assigned to products or collections. Premium options can add an upcharge — fixed, percentage, or per-character — carried through to the cart and checkout.
- Add text, dropdown, checkbox and other option fields without code
- Charge for add-ons with no extra products or hidden variants
- Show or hide fields based on what the buyer picks
- 20+ option types including text, dropdowns, swatches, file upload, and date
- Premium options can add an upcharge: fixed, percentage, or per-character
- Conditional logic to show or hide options based on earlier choices
- Translate options per language and localize them for every market
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Instant Product Options | |
|---|---|---|
| Detected stores | Not published | 78 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, France, Australia |
Reviews
| Measure | Instant Product Options | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Instant Product Options | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $14.99/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Instant Product Options | |
|---|---|---|
| Shopify category rank | Not enough data | #27 |
| Shopify App Charts | Not on this week’s charts | #8 on Rookies in Product variants |
| Built for Shopify | No | Yes |
| Launched | Nov 11, 2026 | Jun 3, 2026 |
| Languages | 1 | 1 |
| Developer | Brivano Labs | FourCore |
FAQ
Exact Options and Instant Product Options: common questions
- Is Exact Options or Instant Product Options cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Exact Options and $14.99/month for Instant Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Instant Product Options lists 10 the others don’t mention, such as Conditional pricing, Custom pricing, Dimensions, File upload. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Exact Options, Nov 13, 2026 for Instant Product Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Exact Options, Nov 13, 2026 for Instant Product Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.